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Strategy

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Featured Strategy
Here’s How the Singapore Rebrand Vows to Make Passion Possible
Posted On October 4, 2017 Chief Editor 0

The global luxury market was in the bottom line for the last few years and it looks like it’s making …

649
Featured Strategy
“We Are Always On”: A peep into Volkswagen’s Brand Strategy
Posted On August 25, 2017 Chief Editor 0

Origin of the Volkswagen Brand Volkswagen was founded by the order of Adolf Hitler in Stuttgart in 1938 with a strong …

425
Strategy
Revamp Your Brand With These Inspirational Brand Architecture Strategies
Posted On August 4, 2017 Vibin Baburajan 0

Brand Architecture refers to the logical, strategic and relational structure for brands. It is defined as an integrated process of …

615
Featured Strategy
Building Up: Apple’s Retail Stores are Now a Community Hub
Posted On July 20, 2017 Norin Salim 0

This time around, Apple's classic branding does not stop at sleek minimalist designs. The larger-than-life concept is beyond the tip …

516
Design Featured Strategy
Sky Sports Revamps the Look With a New Logo and Theme
Posted On July 18, 2017 Norin Salim 0

Sky Creative, in partnership with London-based branding agency Nomad, has created a new logo and a thematic identity for Sky …

576
Featured Strategy
The Mailerlite Story: What Happens When You Aren’t The First Mover
Posted On July 1, 2017 Vibin Baburajan 0

What do you do when you are the last one to join the party? What do you do when you …

255
Digital Strategy
5 Reasons Why You Need a Digital Marketing Strategy
Posted On March 30, 2017 Chief Editor 0

There is a huge misconception that a digital marketing strategy is required only for big brands with deep pockets. However, …

277
Strategy
7 Characteristics of a Strong Brand Strategy
Posted On February 20, 2017 Chief Editor 0

A brand strategy can take as many forms as the number of brands that exist in the world. However, they …

303
Industry Strategy
Top 5 Brands in the Apparel Industry
Posted On January 30, 2017 Chief Editor 0

It’s not easy to remain successful with the changing dynamics of the fashion industry. However, brands find their success while …

304
Digital Strategy
Measuring your Digital Marketing Success
Posted On January 5, 2017 Chief Editor 0

Digital Advertising spends are on a continuous rise and one primary reason for this is that unlike traditional advertising, digital …

1
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