Category: Strategy

Connect with Gen Z: Every Detail Needs to be Intentional, Lasting Impression
05 Apr

Connect with Gen Z: Every Detail Needs to be Intentional, Lasting Impression

Marketers are doing their all to connect with Gen Z through new products and services,

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Marketers Need to Move Beyond Age-Based Stereotypes, Understand Mature Consumers: Study
02 Apr

Marketers Need to Move Beyond Age-Based Stereotypes, Understand Mature Consumers: Study

A whopping one billion consumers, between the ages of 50 and 70, are being overlooked

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Brands and Marketers On April Fools’ Day
02 Apr

Brands and Marketers On April Fools’ Day

April Fool’s Day is done and dusted but the way brands and marketers went all

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Meticulously Crafted Marketing Strategy: How LEGO Became World’s Most Popular Toy Brand
01 Apr

Meticulously Crafted Marketing Strategy: How LEGO Became World’s Most Popular Toy Brand

LEGO is the world’s most valuable and most popular toy brand. Known for its iconic

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Sonic Branding: How Does it Elevate Marketing and Give Voice to Brands
25 Mar

Sonic Branding: How Does it Elevate Marketing and Give Voice to Brands

Sonic branding, also called audio branding, uses auditory elements to brand products or services. It's

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Nike Spotlights Innovation and Newness to its Categories For a Strong Brand
25 Mar

Nike Spotlights Innovation and Newness to its Categories For a Strong Brand

For a strong brand and pricing power with consumers, Nike believes the key lies in

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