Ogilvy Rebranding: A transformation from Sell to Solve
Profoundly established brands, in order to capture that fresh appeal in the market, often prefer rebranding. The significant motive behind …
Restoring Brand Identity: The Emirates Take off!
Middle East countries are well acknowledged for their tightly combined airlines, airports and tourism strategies. Though there is some dwindle …
Here’s How the Singapore Rebrand Vows to Make Passion Possible
The global luxury market was in the bottom line for the last few years and it looks like it’s making …
“We Are Always On”: A peep into Volkswagen’s Brand Strategy
Origin of the Volkswagen Brand Volkswagen was founded by the order of Adolf Hitler in Stuttgart in 1938 with a strong …
Revamp Your Brand With These Inspirational Brand Architecture Strategies
Brand Architecture refers to the logical, strategic and relational structure for brands. It is defined as an integrated process of …
Building Up: Apple’s Retail Stores are Now a Community Hub
This time around, Apple's classic branding does not stop at sleek minimalist designs. The larger-than-life concept is beyond the tip …
Sky Sports Revamps the Look With a New Logo and Theme
Sky Creative, in partnership with London-based branding agency Nomad, has created a new logo and a thematic identity for Sky …
The Mailerlite Story: What Happens When You Aren’t The First Mover
What do you do when you are the last one to join the party? What do you do when you …
5 Reasons Why You Need a Digital Marketing Strategy
There is a huge misconception that a digital marketing strategy is required only for big brands with deep pockets. However, …
7 Characteristics of a Strong Brand Strategy
A brand strategy can take as many forms as the number of brands that exist in the world. However, they …
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