Category: Strategy

Cadbury Ice Cream ‘Guaranteed Not to Last’ Campaign is Rich in Emotion
23 Mar

Cadbury Ice Cream ‘Guaranteed Not to Last’ Campaign is Rich in Emotion

Cadbury Ice Cream’s latest campaign created by VCCP London captures the very essence of relatable

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Beyond Static Signs: The Rise of Interactive Billboards and the Future of Branding
16 Mar

Beyond Static Signs: The Rise of Interactive Billboards and the Future of Branding

Imagine walking down a bustling street, your eyes catching a glimpse of a towering huge

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Cross-Cultural Design Hacks: Win Hearts & Brands Globally
10 Mar

Cross-Cultural Design Hacks: Win Hearts & Brands Globally

In the current globalized world, understanding the significance of cross-cultural design in branding is crucial.

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Gen Alpha: The Digital Natives Shaping Brand Relationships
04 Mar

Gen Alpha: The Digital Natives Shaping Brand Relationships

Born after 2010, Generation Alpha (shortened as Gen Alpha) is the youngest and most tech-immersed

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Branding in the Age of De-Influencing: Strategies for Modern Brands
28 Feb

Branding in the Age of De-Influencing: Strategies for Modern Brands

In a world where social media platforms like TikTok have become influential hubs for fashion

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Navigating the Digital Shift: Transformative Strategies for Legacy Brands
25 Feb

Navigating the Digital Shift: Transformative Strategies for Legacy Brands

Legacy brands need to boost customer engagement to remain competitive in the rapidly evolving digital

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