Tag: photography

Branding Essentials: Decoding the Power of Photography in Brand Atmosphere
07 Feb

Branding Essentials: Decoding the Power of Photography in Brand Atmosphere

Captivating imagery is crucial in brand-building and consumer decisions. Brand images are storytellers that invoke

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Catching Up to Acclaim: Magnum’s Rebranding Captures the Complexity of Photographic Narratives
30 Jan

Catching Up to Acclaim: Magnum’s Rebranding Captures the Complexity of Photographic Narratives

Magnum Photos, the internationally renowned photographic cooperative, has undergone a significant rebranding. The rebrand reflect

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Navigating the Change: ESN’s Strong Identity Shifts Gears in Major Rebranding
28 Jan

Navigating the Change: ESN’s Strong Identity Shifts Gears in Major Rebranding

ESN, which stands for Elite Sports Nutrition is Germany's leading sports nutrition brand, offering a

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The Power of Human Artistry: Nikon’s ‘Natural Intelligence’ Campaign Takes on AI
24 Jun

The Power of Human Artistry: Nikon’s ‘Natural Intelligence’ Campaign Takes on AI

Artificial intelligence (AI) has brought about many changes in various industries, including photography. While AI

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Kodak Rebrands With a Twist, Revives the Iconic Logo
03 Oct

Kodak Rebrands With a Twist, Revives the Iconic Logo

Kodak, established in 1888, is an imaging-based technology company. They have long been associated with

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