Category: Industry

Mars Wants to Make a Name in Ice Cream Business, Keen on Brand Expansions for Growth
26 Jun

Mars Wants to Make a Name in Ice Cream Business, Keen on Brand Expansions for Growth

World’s leading manufacturer of chocolate like Snickers and Twix, Mars wants to strengthen its global

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Heinz Introduces Three New Spicy Ketchup Flavors
22 Jun

Heinz Introduces Three New Spicy Ketchup Flavors

Heinz, the world’s most loved ketchup brand, is tantalizing your taste buds with the launch

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P&G Urges Marketers to Reset Creative Bar for Brands Through Insight and Inclusion
21 Jun

P&G Urges Marketers to Reset Creative Bar for Brands Through Insight and Inclusion

Creativity that grows markets is the next reset for brands, says Marc Pritchard, Procter &

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Nike Steps Into Wellness Space With Launch of ‘Well Collective’
20 Jun

Nike Steps Into Wellness Space With Launch of ‘Well Collective’

Through the launch of “Well Collective”, Nike has gone beyond its role, that of a

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Apple Reigns as the ‘World’s Most Valuable Brand’: Kantar BrandZ Report 2023
17 Jun

Apple Reigns as the ‘World’s Most Valuable Brand’: Kantar BrandZ Report 2023

Apple, with a brand valuation of $880 Billion, has managed to hold onto the title

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Ed Sheeran Introduces Grumpy Teddy Mascot for His Hot Sauce Brand Tingly Ted’s
15 Jun

Ed Sheeran Introduces Grumpy Teddy Mascot for His Hot Sauce Brand Tingly Ted’s

Ed Sheeran has taken his hot sauce brand “Tingly Ted’s’ to the next level with

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