Category: Industry

Amazon Shutters ‘Amazon Style’ Stores to Focus on Online Fashion
04 Nov

Amazon Shutters ‘Amazon Style’ Stores to Focus on Online Fashion

Amazon has undertaken a retail strategy shift, closing its two Amazon-style clothing stores in New

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Walmart Turns to ‘Mean Girls’ for Black Friday
04 Nov

Walmart Turns to ‘Mean Girls’ for Black Friday

Walmart is going big with its Black Friday by roping in Mean Girls – Lindsay

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McDonald’s Celebrates Disney 100 With Happy Meal Toys
03 Nov

McDonald’s Celebrates Disney 100 With Happy Meal Toys

Brands are cashing on Disney turning 100, and so is McDonald’s with its new limited-edition

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A Co-Branding Masterpiece: PlayStation’s UEFA Champions League Advert Celebrating Their 24 Year Collaboration
29 Oct

A Co-Branding Masterpiece: PlayStation’s UEFA Champions League Advert Celebrating Their 24 Year Collaboration

Co-branding has emerged as a successful marketing strategy for companies seeking to expand their reach

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Wrangler Steps into Fragrance Domain, Launches New Cologne and Perfume
27 Oct

Wrangler Steps into Fragrance Domain, Launches New Cologne and Perfume

Wrangler, a denim and western apparel brand, has launched a new original cologne and perfume

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Mattel Barbie Sales Jump on Back of ‘Barbie Movie’
26 Oct

Mattel Barbie Sales Jump on Back of ‘Barbie Movie’

Mattel’s Barbie doll jumped on the back of Warner Bros. Pictures Barbie movie, which was

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