Category: Strategy
14
Dec
How Spotify Wrapped 2023 Nailed its Branding Strategy?
Spotify Wrapped is one of the most anticipated and talked-about campaigns of the year. Every
07
Dec
Nothing Should Get in the Way of Hot Pizza, Domino’s Gives Snow Plowing Grants
Anything for piping hot pizza! Domino’s Pizza is giving half a million dollars in grants
22
Nov
Breaking Rules and Shaping Perceptions: The Power of Disruptive Brands in a Status Quo World
In an era where standing out is a business imperative, the term 'disruption' has become
14
Nov
Employer Branding: How It Influences Employee Motivation and Productivity
Employer branding has become a critical element in the success of modern businesses. It’s about
14
Nov
Branding in the Era of Slowbalisation: A New Approach for Mid-Market Manufacturers
Globalization is a constantly evolving phenomenon that triggers differing opinions on its impact. Some believe
14
Nov
Pop-Tarts Bites Refines Marketing Approach, Dives into Data-Driven Solutions
Pop-Tarts Bites has turned to data-driven solutions VidMob to reach out to its consumers and
