Abu Dhabi airport which holds five airports is into a new structure in the visual identity. The company operates Abu Dhabi, Al Ain international airports, Al Bateen Executive Airport and Sir Bani Yas and Delma Island airports.
The rebranded structure, unites the visual identity of Abu Dhabi Airports and its branches, withholds inspiration from Abu Dhabi’s visionary leadership, economic vision and prominence as one of the world’s most touristic destinations, states the company. They also consider this as an impact of changing the nature of the sector by enabling the novel experience to the passengers. “As we prepare to enter our next chapter of growth and development, our corporate rebrand reflects our bold vision to shape the future of airport experiences,” said Jamal Salem Al Dhaheri, managing director and chief executive officer.
The company also states that new identity is visioned by a redefined purpose, mission and set of organization which holds up for the growth in future.
The rebranding aims in three priorities of the company which includes, setting up a systemized industry along with safe, secured and sustainable airport culture. Secondly it focuses on enhancing the airport environments by providing connectivity and hospitality that standardize the emirates to a prime travel destination through which they are thoughtful to uplift the trade, tourism and GDP growth. In further they also are into collaboration and innovation inorder to steer the airport experience along with service excellence.