FIFA World Cup 2022 : Brings in the World Class Brands for Celebration at Qatar


A BRAND BUILDING WORLD EVENT FIFA World Cup 2022, is going to be a multibillion-dollar spectacle that promises to be unlike any other World Cup ever held. Thanks to the tournament’s passionate fans and diverse viewership, the FIFA World Cup remains an tremendous sponsorship opportunity for global brands. FIFA has devised a careful strategy for […]

FIFA World Cup 2022: Brands to Watch

FIFA WORLD CUP 2022: BRANDS TO WATCH brand the change

Fifa World Cup 2022 will be held in Qatar starting from November 21, and many large companies see this as an opportunity to promote their products and boost their business prospects. I think the following sponsors will have a huge presence at FIFA World Cup 2022:   Hisense Hisense will be able to connect with […]

Cannes Lions ready for the year addressing new world priorities

The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. Cannes Lions has launched the 2022 Festival programme with the first of its speakers announced. The programme is built around six […]

Europe’s leading tech fest is all set to go for 2022 

TNW Conference is getting ready for its 2022 edition, hosted in Amsterdam on 16 & 17 June 2022. The Next Web Conference is where founders, investors, corporates, and governments unite to discover the future of technology. This event is organized by The Next Web, a Financial Times company based in Amsterdam. This year, the conference […]

How can brands make the most of Expo 2020 Dubai

Expo 2020 Dubai is all set to be a revolutionary event that will decide the course of the future for many brands. It will be the biggest event to be held in the Arab world, and over 25 million people are expected to visit the venue. Over 190 countries are slated to participate in the […]

Brands to look out for at Expo 2020 Dubai

Expo 2020 Dubai promises to be a once-in-a-lifetime opportunity for brands looking to stand out and make a mark in the world. World Expos are held once every five years and they offer a sea of opportunities for companies to grow and cement their brand positioning. Expo 2020 Dubai is the first World Expo to […]

4 branding lessons from PepsiCo at Dubai Expo 2020

PepsiCo was named the official beverage and snack partner of Expo 2020 Dubai over two years ago. The Expo will begin on October 1, 2021, and is expected to be one of the biggest in history, unparalleled in size and global participation. PepsiCo has taken several steps to make the most out of its partnership […]

Britannia: The centenary Rebranding


In the 1900s, the best combination for tea was tiger biscuits! School intervals and a pack of Little hearts, won many hearts. From crunchy rusks to crackers, Marie gold to Nutrichoice, Good day to Bourbon, 50-50 to Milk bikis and a wide range of bread, cakes and dairy products, Britannia evolved. And the nostalgia is […]