Nine Yards Launches $545 mn Waterfront Project on Yas Island

waterfront project on Yas Island by Nine Yards

Abu Dhabi-based developer Nine Yards has launched a $545 million waterfront project on Yas Island in partnership with Ethmar International Holding and Al Nahda International Holding. The luxury residential development “Sea La Vie” will offer one to four-bedroom apartments, lofts, townhouses, duplexes and penthouses. Ahmed Selet, CEO of Nine Yards, said the company wants to […]

Create Real Magic: Inside Coca-Cola’s First AI-Powered Campaign

Create Real Magic: Inside Coca-Cola's First AI-Powered Campaign

The Coca-Cola Company has partnered with OpenAI and Bain & Company to launch a groundbreaking AI platform called “Create Real Magic,” which enables digital creatives to generate original artwork using iconic creative assets from the Coca-Cola archives. This innovative program comes as a follow-up after the success of their Masterpiece ad featuring classic and contemporary […]

Emaar Properties to Build Shopping Mall & Multipurpose Tower in Kashmir


The UAE-based Emaar Group, the maker of Burj Khalifa, is set to develop a shopping mall and multipurpose tower at Sempora, in the outskirts of Srinagar, in Kashmir. This also marks the first-ever foreign direct investment (FDI) in the Union Territory. J&K Lieutenant Governor Manoj Sinha said an IT tower, a project worth Rs 150 […]

Building an Indispensable Brand: Why Taking Action in Marketing Matters

Building an Indispensable Brand

Building an Indispensable Brand: Why Taking Action in Marketing Matters In the current unpredictable business climate, it’s typical for leaders to exercise caution with their marketing budgets. However, even a brief period of inaction can eventually lead to greater costs for the business and the brand, rather than saving money. Marketers have a responsibility to […]

What to Expect at Adobe Summit when the In-Person Event Returns to Las Vegas

Adobe Summit Conference

After several years of virtual-only events, the Adobe Summit Conference is finally returning to an in-person format from March 21-23 in Las Vegas. The Adobe Summit Conference is an excellent opportunity for marketers, developers, and industry leaders to come together to learn about the latest trends and strategies for building successful brands. With both in-person […]

Heinz Launches S.O.S Tomato Island on Fortnite to Increase Awareness About Soil Degradation

Heinz S.O.S Tomato Island

Heinz, in partnership with Druid Gaming, has launched Heinz S.O.S Tomato Island on the popular gaming platform Fortnite. The themed island tasks players with maintaining the health of a tomato farm. The Fortnite island taps into younger consumers’ love of gaming and passion for sustainability. It positions Heinz as an environmentally conscious company. Players on […]