Decathlon On a Mission to Move People Through the Wonders of Sport – L’Orbit’
Decathlon, one of the world’s biggest sports brands, now has a new visual identity with a fresh icon called the ‘L’Orbit. The 48-year-old brand adopted its first logo and identity, which explores its dedication to the world of competition, the outdoors, nature, and the planet. L’Orbit reflects the brand’s new mission to move people through […]
Super Bowl LVIII Ads Roundup: Hits, Misses, and Celeb Connections
Super Bowl LVIII 2024 not only brought forth another thrilling game on the field but also stirred up conversations with its array of advertising campaigns. It has become a spectacle that kept fans on the edge of their seats. The Kansas City Chiefs clinched a thrilling victory over the San Francisco 49ers in overtime at […]
Sprite Goes Label-free to Reduce Plastic Waste, Recycling Easier
Coca-Cola is going label-free for Sprite and Sprite Zero on-the-go bottle packaging as part of its trial project. The labels will be replaced with an embossed logo on the front of the bottles, with laser-engraved products and nutritional information to appear on the back. The clear, 100 percent PET bottles feature green and transparent attached […]
Frito-Lay Gives a “Taste of Super Bowl” 2024 NFL Playoff Campaign with Football Legends
The Frito-Lay is all set for the 2024 NFL Playoff with its “Taste of Super Bowl” campaign featuring Rob Gronkowski, Marshawn Lynch, and Troy Polamalu. The commercial shows the football legends rediscovering the taste of victory with a chip-inspired twist. They experience confetti bursting from bags of Lays, Cheetos, and Tostitos. Tina Mahal, senior vice […]
Modernizing Legacy: Herman Miller’s Iconic Logo Set Free In Modernist Rebrand
Herman Miller, a trailblazer in modern furniture production, has undergone a vibrant branding overhaul. The new wordmark, introduced as part of the rebrand, is a nod to the late 1960s, when Herman Miller was fond of using Helvetica. This change beautifully encapsulates the spirit of Helvetica, marking a new chapter in Herman Miller’s branding journey […]
Trivago Brand Evolution, New Logo With AI-Driven Television Ad Campaign
Leading global hotel search platform Trivago has taken up a brand refresh, marking its evolution with a new logo and visual identity. This will be powered by a first-of-its-kind AI-driven television advertising campaign. The spirit of trivago’s brand refresh is captured by its promise to help users “Search Savvy. Feel Super”. It provides travelers with […]
Pawsitively Unique: Omlet’s International Leap with a Pet-Centric Identity
Omlet, a leading pet brand, has disrupted the conventional approach to pet branding. By focusing on understanding pet behaviors and needs, they’ve forged a brand that resonates deeply with both pets and their owners. This innovative approach has ushered in a transformative new identity that aims to elevate the pet ownership experience. With the new […]
Sip, Savor, Celebrate: Coca-Cola’s Xmas Face-lift for the Holidays
With the holiday season just around the corner, Coca-Cola has unveiled a new look for its brand that’s perfect for celebrating Christmas. They’ve worked with a team of designers to create a set of visual elements that capture the magic of the festive season and can be used across different advertising platforms. This new design […]
World’s Biggest Brands in a Period of Stagnation: Report
In a world post-COVID pandemic, inflation, and two wars, many of the world’s top 100 brands are in a state of stagnation. In its latest report Best Global Brands 2023, Interbrand said the rate of growth in the overall brand value of the table slowed sharply after 2022’s significant increase. It rose 5.7 percent this […]
Landor’s Rebrand: Charting a New Course in the Branding Industry
Landor, the world’s largest brand and design agency, has recently undergone a significant rebrand. The company, now known simply as Landor, has unveiled a new name and visual identity that reflects its expanded offerings and pays homage to its aquatic origins. Echoes of the Past, Visions of the Future The new Landor identity showcases many […]
