Blockchain Based Fantasy Sports Platform ‘Sportiqo’ Ropes In Robin Uthappa As Their Brand Ambassador
Sportiqo, a blockchain-based fantasy sports platform, has recently announced Indian cricketer Robin Uthappa as its brand ambassador. This collaboration aims to encourage sports fans across all age groups to learn more about the stock market and use their sporting knowledge to invest and trade. In a statement, Uthappa expressed his excitement about the partnership, saying […]
We ♥ NYC Campaign: Rebranding to Showcase New York’s Strengths, Preserve City’s Spirit
New York City’s rebranding campaign “We Love NYC” is pulling notes from the old “I ♥ NY” campaign to reimagine and reinvigorate the city in the post-pandemic world. The new campaign has tweaked the 1977 “I love NY” campaign which was created by Milton Glaser. It seeks to counter pessimism about the city’s future and […]
Nine Yards Launches $545 mn Waterfront Project on Yas Island
Abu Dhabi-based developer Nine Yards has launched a $545 million waterfront project on Yas Island in partnership with Ethmar International Holding and Al Nahda International Holding. The luxury residential development “Sea La Vie” will offer one to four-bedroom apartments, lofts, townhouses, duplexes and penthouses. Ahmed Selet, CEO of Nine Yards, said the company wants to […]
Create Real Magic: Inside Coca-Cola’s First AI-Powered Campaign
The Coca-Cola Company has partnered with OpenAI and Bain & Company to launch a groundbreaking AI platform called “Create Real Magic,” which enables digital creatives to generate original artwork using iconic creative assets from the Coca-Cola archives. This innovative program comes as a follow-up after the success of their Masterpiece ad featuring classic and contemporary […]
A Match Made in Travel Heaven: What MileagePlus and Skywards Partnership Means for Frequent Flyers
Exciting news for travel enthusiasts as United Airlines and Emirates have announced a new partnership between their respective loyalty programs, MileagePlus and Skywards. Starting on March 26, 2023, members of both programs will be able to earn and redeem miles on flights operated by either airline. To celebrate the launch of this partnership, the United […]
Squeeze the Most Out of Life: Limca Gives ‘Lime n Lemony’ Experience in its Campaign
Limca, Coca-Cola’s homegrown brand, has launched a campaign Sab Nichorle with Jeetender Kumar to give consumers a “lime n lemony” experience and squeeze out the most out of life. The ad focuses on the light and refreshing tone of the brand and appeals to the youth to maximize all of life’s experiences to the […]
Emaar Properties to Build Shopping Mall & Multipurpose Tower in Kashmir
The UAE-based Emaar Group, the maker of Burj Khalifa, is set to develop a shopping mall and multipurpose tower at Sempora, in the outskirts of Srinagar, in Kashmir. This also marks the first-ever foreign direct investment (FDI) in the Union Territory. J&K Lieutenant Governor Manoj Sinha said an IT tower, a project worth Rs 150 […]
Building an Indispensable Brand: Why Taking Action in Marketing Matters
Building an Indispensable Brand: Why Taking Action in Marketing Matters In the current unpredictable business climate, it’s typical for leaders to exercise caution with their marketing budgets. However, even a brief period of inaction can eventually lead to greater costs for the business and the brand, rather than saving money. Marketers have a responsibility to […]
What to Expect at Adobe Summit when the In-Person Event Returns to Las Vegas
After several years of virtual-only events, the Adobe Summit Conference is finally returning to an in-person format from March 21-23 in Las Vegas. The Adobe Summit Conference is an excellent opportunity for marketers, developers, and industry leaders to come together to learn about the latest trends and strategies for building successful brands. With both in-person […]
Heinz Launches S.O.S Tomato Island on Fortnite to Increase Awareness About Soil Degradation
Heinz, in partnership with Druid Gaming, has launched Heinz S.O.S Tomato Island on the popular gaming platform Fortnite. The themed island tasks players with maintaining the health of a tomato farm. The Fortnite island taps into younger consumers’ love of gaming and passion for sustainability. It positions Heinz as an environmentally conscious company. Players on […]
