Dubai Airshow 2023: Spotlight on Carriers and Fleets

Dubai Airshow 2023: Spotlight on Carriers and Fleets

The biggest edition of the Dubai Airshow, regarded as the world’s leading event for the aerospace, space, and defense industries, kicks off on November 13 at the Dubai World Central with the theme “The Future of the Aerospace Industry”. The five-day event brings the industry trailblazers under one roof, discussing future trends and opportunities in […]

Halloween Branding: 6 Spooky Campaign Ideas to Engage Your Customers

Halloween

Halloween brings an exciting opportunity for businesses to connect with customers in delightfully creepy ways. From decorated storefronts to interactive social media contests, brands can create spellbinding campaigns that engage their audience. Here are 6 frighteningly good Halloween marketing ideas to inspire your next campaign. 1. Brew Up Engaging Halloween Games and Competitions Interactive Halloween […]

Revolutionizing Conferences: How IBM TechXchange Develops A Symbolic Transformation in Brand Identity?

IBM

The IBM TechXchange Conference connects developers and technical professionals through shared learning and community building. To reflect this mission, IBM created a dynamic identity system that brings technology to life. Let’s explore this innovative collaboration and the thought process behind the project. Translating Innovation Into Design The core challenge was building a flexible system that […]

Digital Street Art: The New Frontier for Branding Masterpieces

Digital Street Art | Digital Mural

Digital street art is emerging as an exciting new creative discipline, unbound by the constraints of traditional street art. Using new technologies like augmented reality (AR), virtual reality (VR), and 3D, digital artists are able to turn cityscapes into boundless canvases for their imaginations. Let’s explore the potential of digital street art in branding in […]

Reviving History: How Christ Church Oxford Rebranded To Balance Tradition and Innovation?

Oxford University’s Christ Church College has unveiled a new branding, meticulously. Interestingly, the inspiration for rebranding does not date back to the college’s founding year of 1546, but to a more recent chapter in history. Let’s explore how the college delicately balanced Christ Church’s rich heritage with modern academic aspirations to create an identity that […]

Reviving Tradition with Flair: Yonex All England’s New Branding

Yonex All England

The YONEX All England Open Badminton Championships, or simply the YONEX All England, is the oldest and most prestigious badminton tournament in the world. To introduce the exhilarating experience of live badminton to new communities, as well as bring together the sport’s global fanbase, Badminton England is proud to have redefined the visual identity of […]

FIFA Rebrands With Popular Video Game EA Sports FC 24

FIFA’s popular football video game was rebranded as “EA Sports FC” in May 2022 after FIFA and EA Sports failed to reach a licensing agreement. EA Sports assured its fans that the video game would remain the same despite the rebranding. Now, it’s set to make its debut as EA Sports FC. David Jackson, the […]

A Kingdom’s Heritage on the Global Map: Saudia’s Brand Renewal

Saudia, the national airline of Saudi Arabia, recently unveiled a bold new brand identity. The revamped logo, aircraft livery, uniforms, and more showcase Saudia’s forward-thinking approach. Promoted using the tagline ‘This Is How We Fly’, the rebrand also pays homage to the airline’s rich history and emotional connection with customers. Let’s delve into the details […]

Y3000 Coke from the Future: Coca-Cola Will Stay Relevant and Refreshing in Year 3000

Just imagine what Coke would taste like in the year 3000. Much or more of the same, most probably! Well, Coca-Cola is giving a taste of the future to fans with a limited-edition drink and an AI-powered experience. Co-created with human and artificial intelligence, Coca-Cola Y3000 highlights how fans envision the future through emotions, aspirations, […]

BBC Earth’s New Look Reflects a World of Wonders

BBC Earth

BBC Earth, the umbrella brand for BBC Studios‘ natural history and science content, has been a global sensation with its riveting documentaries. BBC Earth is now taking a confident step forward by launching a bold new logo that celebrates its success and promises even more captivating content for viewers. A New Look for BBC Earth […]

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