The Beauty makeover – HUL rebrands Fair & Lovely

I don’t think there lives an Indian who is unaware of the brand Fair & Lovely. Almost all Indian kids of the 80s and 90s grew up watching the brand’s advertisements as they changed and progressed over the years. Its never-ending promises of increasing skin fairness have been the reason behind its success. Hindustan Unilever […]

“Important to Important People”: Ad Age Revamps New Look

Delivering news, analysis, and data on marketing and media, Advertising Age magazine has rebranded to Ad Age and featured a new logo, tagline, and branding across platforms. “Our name change is a symbol to our audience about our evolution. It not only reflects becoming current, but it also reflects a philosophical shift to go beyond advertising as the primary […]

Kodak Rebrands With a Twist, Revives the Iconic Logo

Kodak, established in 1888, is an imaging-based technology company. They have long been associated with manufacturing consumer cameras and films and waiting for a good number of days before the images could develop. Kodak also has a line of print systems and other enterprise solutions which serve at professional and business levels. Currently, Kodak provides […]

Atlassian Rebrands with a Bold New Look

Atlassian Corporation Plc is an enterprise software company that develops products for software developers, project managers, and content management. It is best known for its issue tracking application, Jira, and its team collaboration and wiki product, Confluence. Atlassian serves over 60,000 customers. Mike Cannon-Brookes and Scott Farquhar founded Atlassian in 2002. The pair met while studying at the University of New South Wales in Sydney. They bootstrapped the company for several years, financing […]

Broadcast Yourself: YouTube Design Hits the Refresh Button

“Give everyone a voice, and show them the world,” YouTube has grown beyond a video-sharing website. The brand emotes the freedom of opportunity and expression. It has build communities and a trendy platform with its motto ‘freedom to belong’. The internet’s most popular video hosting site that boasts of subscriptions over 1.5 billion monthly users […]

“We Are Always On”: A peep into Volkswagen’s Brand Strategy

Origin of the Volkswagen Brand Volkswagen was founded by the order of Adolf Hitler in Stuttgart in 1938 with a strong notion to build an automotive market for the golden middle class. During the Paris Motor Show where the company put forward the ‘Volkswagen ID concept,’ the idea was to drift towards creating an emotional […]

5 Best Brand Management Software to Boost your Marketing Automation Success

Brand management software helps business owners and brand managers manage the overall brand messaging of their company. The single, centralized database aids users to create, manage, store, share and distribute assets and files in order to ensure brand consistency across all channels. They help your team manage workflow processes for creating and approving new marketing […]