Online store for baby and kids’ clothing and products FirstCry has roped in KlugKlug for its influencer marketing outreach. The global decision-making B2B tech platform will help FirstCry find the right influencers for their products.
KlugKlug will be the official partner for the influencer’s outreach and help the company with accurate and in-depth insights. Kalyan Kumar, CEO and Co-founder of KlugKlug, said they are very excited to partner with FirstCry to drive its influencer marketing. “Through a very data-led approach, we have been able to instantly provide FirstCry the right pipeline of influencers who can tell the brand’s story to the right audience and drive sales.”
Vivek Goel, Chief Business Officer at FirstCry, said they have seen many platforms for influence marketing, but none as scaled and accurate as KlugKlug. He said the platform will help FirstCry to build their affiliate program. “Incisive, real-time and great support.”
KlugKlug will allow FirstCry to engineer 20 – 80 percent efficiency when making decisions on influencer marketing. Its roadmap includes developing AI-based tools to improve the influencer marketing experience and provide data-driven insights to brands and marketers. KlugKlug aims to connect influencers and brands by offering a comprehensive platform for managing campaigns, monitoring performance, and analyzing data.
