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<url><loc>https://brandthechange.com/technology/your-brand-now-has-an-ai-reputation-what-generative-engine-optimisation-means-for-brand-teams/</loc><news:news><news:publication><news:name>Brand the Change</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-16T09:00:00+04:00</news:publication_date><news:title>Your Brand Now Has an AI Reputation. What Generative Engine Optimisation Means for Brand Teams.</news:title></news:news></url>
<url><loc>https://brandthechange.com/creativity/brand-can-own-the-question/</loc><news:news><news:publication><news:name>Brand the Change</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-15T13:42:20+04:00</news:publication_date><news:title>A brand can own the question without owning the answer</news:title></news:news></url>
<url><loc>https://brandthechange.com/strategy/panda-express-stays-in-the-game-all-year-what-a-standing-gaming-platform-does-for-a-food-brand/</loc><news:news><news:publication><news:name>Brand the Change</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-15T09:00:00+04:00</news:publication_date><news:title>Panda Express Stays in the Game All Year. What a Standing Gaming Platform Does for a Food Brand.</news:title></news:news></url>
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