Tag: authenticity

Gen Z Spending To Grow $12 trillion By 2030: NIQ Report
24 Sep

Gen Z Spending To Grow $12 trillion By 2030: NIQ Report

Gen Z has emerged as a lucrative market for marketers and businesses are working hard

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Embracing Harmony: Rethinking the Language of Branding
02 Jul

Embracing Harmony: Rethinking the Language of Branding

In branding, language plays a significant role in defining the narrative and essence of a

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Trailblazing Travel: Destination Branding Dynamics of Today’s Tourist
09 Jun

Trailblazing Travel: Destination Branding Dynamics of Today’s Tourist

The travel industry is witnessing a renaissance, a transformation driven by emerging trends that redefine

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Why Grey Matters: New Balance’s ‘Grey Days’ Campaign Highlights Everyday Elegance
20 May

Why Grey Matters: New Balance’s ‘Grey Days’ Campaign Highlights Everyday Elegance

New Balance, the renowned sneaker, shoes, and athletic wear brand, challenges the perception of grey as

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Celebrating Vegetables with Creative Flair: Tesco’s Root & Soul Rebrand
17 May

Celebrating Vegetables with Creative Flair: Tesco’s Root & Soul Rebrand

Eating vegetables is essential, but finding excitement in them can be a challenge. However, the

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Think Different, Brand Better : Neurodiversity’s Impact on Creativity
23 Apr

Think Different, Brand Better : Neurodiversity’s Impact on Creativity

In an ever-evolving digital landscape, the importance of creativity in branding cannot be overstated. Brands

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