Tag: consumers

Consumers Losing Interest in Starbucks, Fierce Competition
06 Aug

Consumers Losing Interest in Starbucks, Fierce Competition

Starbucks has declined over the past two quarters in global same-store sales. This comes amid

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Volkswagen Singapore Steps into Podcast Advertising, Tackles Range Anxiety with Potential EV Customers
05 Aug

Volkswagen Singapore Steps into Podcast Advertising, Tackles Range Anxiety with Potential EV Customers

Volkswagen Singapore has ventured into podcasts with its latest campaign to reach out to consumers

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Brands Gravitate to Big Name Athletes to Connect with Consumers, Source of Inspiration
25 Jun

Brands Gravitate to Big Name Athletes to Connect with Consumers, Source of Inspiration

Marketers are leveraging athletes’ talents and influence creatively to maximize their earning potential. Consumers idolize

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Malaysia Consumers Backlash Over ZUS Coffee Collaboration with Adidas
22 May

Malaysia Consumers Backlash Over ZUS Coffee Collaboration with Adidas

ZUS Coffee, a Malaysian Coffee brand, found itself at the center of controversy after it

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Tesco Root & Soul to Inspire Consumers to Eat More Veggies
17 May

Tesco Root & Soul to Inspire Consumers to Eat More Veggies

Tesco has pushed forward its new plant-based product range Root & Soul with design agency

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Need for Accurate Gender Representation in Advertising: Study
03 May

Need for Accurate Gender Representation in Advertising: Study

Advancing gender equality in advertising is a business imperative for any brand that wants to

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