Ownership to Earth- Brand with purpose of Patagonia surprises with new policy


Patagonia, a premium apparel brand shocked the world with news of their novel move on sharing their ownership. Patagonia can be considered as a ‘brand built with love for nature and exceptional quality that uplifts humanity’s relationship with nature. The brand was founded by Yvon Chouinard in 1973. Yvon Chouinard announced their brand new decision […]

Importance of Social Listening

I’m sure most of us care about what people think about our brand, how they recommend our brand to others and what words or phrases do they use to describe us. True, isn’t it? But, how many of us actually monitor what people are saying about us online? And, how many of us use this […]