Saudi Steps into Electric Vehicle Production with the Launch of ‘Ceer’

Ceer Brand The Change

Ceer, Saudi Arabia’s first electric vehicle (EV) brand, has been launched by HRH Crown Prince Mohammad bin Salman bin Abdulaziz Al Saud, Prime Minister, and Chairman of the Public Investment Fund (PIF). HRH Crown Prince announced today the launch of @Ceer, the first Saudi electric vehicle brand. The launch is in line with the #PIFstrategy […]

Farm to Face; Home-grown Brands to have Carved a Niche

We have all been hearing the words ‘self-reliant’ since the pandemic hit us. However, there are a few companies that began to take it seriously well in advance of the crisis. The idea behind the concept is for local brands to give a tough fight and increasingly outperform global brands in the market. Most often, […]