Tesco and Trussell Trust Partnership Supports 29 Food Banks Across UK

Tesco and Trussell Trust Partnership Supports 29 Food Banks Across UK

Tesco, a British multinational groceries and general merchandise retailer, has partnered with Trussell Trust to provide 730,000 additional meals to food banks across the UK. Food banks across the Trussell Trust network, over the past year, distributed about 3 Million emergency food parcels to people who cannot afford the essentials. But there has been a […]

Frasers Group to Launch Amazon Prime-like ‘Frasers Plus’ to UK Market

Frasers Group - Frasers Plus

British retail giant Frasers Group is set to introduce “Frasers Plus”, similar to Amazon Prime, to the UK market. Michael Murray, CEO of Frasers Group, made this announcement at the World Retail Congress 2023 in Barcelona. He said Frasers Plus will be a subscription-based membership programme. It promises to offer personalized offers across all its […]

Pret A Manger First Store in Mumbai India

A leading coffee and sandwich chain in the United Kingdom, Pret A Manger has opened its first store in Mumbai, marking its leap into the Indian market through a franchise deal with Reliance Brands Limited (RBL). The restaurant has described the store opening as a landmark moment. Pret A Manger has emerged as the latest […]

Costa Coffee Launches ‘Made a Little Better’ to Focus on Emotional Connections

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Costa Coffee with Wunderman Thompson UK has launched an integrated campaign Made a Little Better. It centres around the insight that everything is made a little better when your coffee is allowing Costa Coffee to humorously depict deeply relatable, challenging human moments. The campaign has an emotional lift with the power to make your day […]

smol’s Tale of the Plastic-Vomiting Washing Machine: A Campaign

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An independent laundry and cleaning brand, smol strives to reignite the anti-plastic cause by encouraging the switch to laundry capsules in plastic-free packaging. To hit the message home, smol has come up with a dramatic campaign with Mother and Drool – “A VOMITING WASHING MACHINE”. The sickened washing machine throws up laundry plastic. It entertains […]

Tesco Invests in Brand Shaping Insights to Fuel Strategy of Brand Altruism

Tesco, most successful supermarket Chain

Tesco, a British multinational grocery and general merchandise retailer, hopes to deliver brand growth in the long term by investing in shaping insights to fuel a strategy of brand altruism. The retailer developed “The Helpfulness Platform”, which is a calendar of insight mining into British life, and the team conducted daily social monitoring. This was […]