Here’s How Apple Is Planning to Rebuilt Their Maps to Compete With Google

Apple is making massive strides to overhaul its Maps application and restore user trust. Once plagued by inaccurate data and privacy concerns, Apple Maps is getting a complete rebuild from the ground up. It was the brand’s dedication to privacy, accuracy, and constant improvement that inspires optimism for global Apple users. A rebuilt Maps could engage users through helpful directions and place recommendations, boosting time with friends and experiences, not frustrations. Let’s see how Apple is going to work it out:

Apple Maps
Source: Apple

Rebuilding the Maps App

Apple is conducting ground surveys with its own fleet of sensor-equipped vans to rebuild its map from the ground up around the world. The new map has already been rolled out across several countries and is updated every year. The company is now focusing on surveying Dubai with equipment-filled vehicles exploring its streets and specially-equipped backpacks used to gather information about pedestrian-only areas.

Apple Maps
Source: Apple

Pedestrian Surveys

Apple is using pedestrian surveys to improve and upgrade its Maps app in areas where vehicles cannot go. These surveys use devices to collect data for map improvement purposes, and the same privacy protections as the Apple Maps vehicles apply. The collected data may be used directly in Apple Maps, such as in the Look Around feature, which allows users to explore cities in a 360-degree view.

With this revamp, Apple Maps aims to offer better navigation, richer detail, and more accurate information for places. As Apple continues to improve and upgrade its Maps app, users can expect a more reliable and efficient navigation experience.

Apple Maps
Source: Apple

Can Apple Maps Compete with Google Maps? 

Apple is putting in a lot of effort to overhaul its Maps app and people are wondering if it can stand up against Google Maps, which has been around for a long time. While it’s too early to make a definitive statement, there are a few important factors to keep in mind.

For starters, Apple has invested heavily in improving its Maps app by relying on its own sensor-equipped vans and advanced equipment to capture detailed images and LIDAR data. This marks a significant shift from the company’s previous dependence on third-party data providers.

Apple Maps
Source: Apple

Another factor to consider is Apple’s commitment to protecting user privacy while collecting data for its Maps app. The company censors faces and license plates on collected images before publishing them, which is an important consideration for users who are increasingly concerned about the privacy of their personal data.

Additionally, Apple is focusing on surveying areas that vehicles simply can’t reach with its pedestrian surveys. This will enable the company to make improvements and upgrades to its Maps app in areas where Google Maps may not have the same level of coverage. On the other hand, Google Maps has been the dominant player in the navigation space for many years, with a large and established user base and features such as Street View that users rely on.

Apple Maps
Source: Apple

In a nutshell, while it’s hard to predict whether Apple’s latest Maps app will be able to compete with Google Maps, there are certainly reasons to be optimistic. Apple’s focus on improving its Maps app and protecting user privacy is laudable, and the company’s emphasis on surveying areas that vehicles can’t reach with its pedestrian surveys is a significant differentiator. Only time will tell whether users will embrace Apple Maps as a genuine alternative to Google Maps, but it’s undoubtedly a space worth watching over the next few years.

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Hasin Hamza

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