Advertising rates · 2026–27
Reach the people who build brands.
BrandTheChange has been publishing on branding since 2014. Today it is a branding intelligence platform for strategists, designers, agency leaders and in-house brand teams, with a regional base in the Gulf and India. A small number of clearly labelled placements, in fixed positions, reviewed by our editors. No pop-ups, no overlays, no sticky bars.
What you can book
Display from $149
Sponsored content from $750
Events from $79 / week
Jobs from $59
Agencies from $149 / month
Reports from $900
Brand Index from $600 / month
Always labelled
Paid is marked “Sponsored” or “Advertisement”. Editor’s Pick is never for sale.
Never buys coverage
Advertisers cannot buy articles, inclusion, position or edits.
Few, fixed slots
One advertiser per slot. Quiet pages that readers actually read.
Clear, reachable rates
Published prices in US dollars. No negotiation games.
Special offer · book by 31 March 2027
Special offer: bundle and save.
Three ready-made packages at a lower price than buying separately. Book by 31 March 2027; each runs for the period shown.
Brand package
$1,495 / 3 months
$1,793 separately
- Homepage banner (exclusive)
- Article package
- One story sponsorship
Event package
$399 / 4 weeks
$497 separately
- Sponsored event card
- “Presented by” on your event page
- Directory display unit
Talent & agency package
$549 / 3 months
$696 separately
- Sponsored agency listing, 3 months
- Five Sponsored jobs, valid for the term
Display
Fixed positions on the homepage and articles. One advertiser per slot. Static or lightly animated images only.
Homepage
Homepage banner
$299 / month
- Slim banner between the editorial sections and the product modules
- Exclusive: one advertiser at a time
- Desktop 970×90, phone 320×100
Recommended
Article package
$249 / month
- Right-column unit and one in-article unit across all stories
- Category targeting on request (Rebrand, Destination, Design…)
- Monthly impressions and clicks report
Single story
Story sponsor
$149 / story
- “Presented by” line plus one unit on a story you choose
- Good for launches and campaigns
- Never changes the editorial
Sponsored content
A piece your team and ours shape together, labelled “Sponsored Content” at the top and held to the same quality bar as our editorial. We do not publish promotional copy disguised as journalism.
Article
Sponsored article
$750 each
- 800–1,200 words in BTC format, written or edited by our team
- Labelled at the top, links disclosed
- Shared, labelled, on our social channels
Series
Three-part series
$1,950 for three
- Three sponsored pieces over six weeks on one theme
- “Presented by” header on each
- Best for thought leadership
Not advertising
Guest perspective
Free
- Practitioners can contribute through our contributor programme
- An editorial decision, no payment either way
Events
Our events calendar tracks conferences, awards and workshops for the branding and design community. Editor’s Pick (editorial, free) and Sponsored (paid) are always separate badges.
Recommended
Sponsored event card
$79 / week
- Native card in the events list, after row 3
- “Sponsored” badge, links to the organiser’s page
- $249 for four weeks
Event page
Presented by
$99 / month
- Your name and logo under one event’s title, or across a series
- For event partners and suppliers
Directory
Directory display
$149 / month
- One unit under the filters or at the end of the list
- Also shown on event pages
Listing an event is free. Submit an event.
Jobs
The BTC Job Board lists branding, design and brand-strategy roles. Standard listings are free and approved by an editor. Sponsored placements are paid and always labelled “Sponsored”; Editor’s Pick is an editorial choice and not for sale.
Recommended
Sponsored job
$59 / role, 15 days
- Pinned to the top of the board
- “Sponsored” label
Homepage
Sponsored job + homepage
$119 / role, 15 days
- Everything in Sponsored job, plus the homepage jobs block
Hiring often? Five Sponsored roles for $249, valid for three months.
Agencies
The Agency Directory is a curated guide to branding and design studios. The basic listing is free. Sponsored placement is paid and labelled; it never changes how an agency is described.
Free
Basic listing
$0
- Name, city, services, short description, link
- Reviewed before publishing
Recommended
Sponsored agency
$149 / month
- “Sponsored” label, top of the list
- Shown in the homepage agencies block
Annual
Category partner
$1,500 / year
- One agency per service category (for example Identity or Packaging)
- “Presented by” on that category page
Report sponsorships
Our reports are published for the branding community. A partner’s name sits on the cover, the release and the report page, never inside the findings. Five editions are on the calendar.
BTC Report
The UAE 40
BrandTheChange
The UAE 40
9 Oct 2026
Releasing now
Free report. Sponsors from the next edition
BTC Report
India Edition
BrandTheChange
The India Edition
Nov 2026
In production
Presenting $2,500 · Supporting $900
BTC Brand Report
Brand Report
Pilot
Brand Report (pilot)
From 20 Nov 2026
Paid report
Sold to readers, not sponsored
BTC Flagship
The Global 100
Annual
The Global 100
Dec 2026
Flagship annual
Presenting $6,000 · Supporting $1,800
BTC Vertical
Technology
Vertical Intelligence
Vertical Intelligence: Technology
Jan 2027
Planned
Presenting $3,000 · Supporting $1,000
Release dates are planned and may move. Presenting slots are confirmed in writing. Covers are illustrative.
How a sponsorship comes together
1
Choose
Pick a report and a tier. One presenting partner per report.
2
Confirm
We check fit, send the agreement and invoice.
3
Supply
Logo and short partner note, due two weeks before release.
4
Release
Cover credit, launch email, social carousel, report page unit.
5
Report
Downloads, page views and clicks, sent after launch.
Presenting partner includes
- “Presented by” on the cover, report page and download page
- Logo in the launch email and social carousel
- One display unit on the report page for the edition’s life
- A short partner note (up to 120 words), labelled
Supporting partner includes
- Logo and name on the report page and in the credits
- One mention in the launch email
- Up to three per report
A sponsor cannot be included, excluded or positioned differently because of sponsorship. If a sponsor is also a subject of the report, this is stated on the page.
Brand Index
Our Brand Index tracks how brands are moving. Paid placement never influences who is included or where they sit. Index inventory can be reserved now and bills from the public launch.
Reserve now
Vertical partner
$600 / month
- “Presented by” on one vertical’s overview page
- One display unit beside the movers, never inside the ranked list
- Exclusive per vertical
Reserve now
Edition partner
$1,500 / edition
- “Presented by” on the Index overview for one edition
- Named in the edition email and social summary
- One per edition
Reserve now
Market edition partner
$900 / month
- Presenting partner for one market page (UAE, India, Saudi, MENA)
- One display unit on that market page
No advertising inside brand files or comparisons. Partners are named on a public partners page. Index placements bill from the public launch date.
Formats, sizes and where ads appear
Every slot is fixed, labelled and never shared. Sizes shown are for desktop; phones get a fluid version.
Homepage
- Two banners (970 × 90)
- Sponsored job, agency and event cards
Articles
- Right-column unit (300 × 600)
- In-article unit after paragraph 4
- End-of-story unit
Events and directory
- Sponsored card after row three
- Display units under the filters and at the end of the list
- “Presented by” and one unit on event pages
Never on: hero areas, forms, apply or register buttons, correction pages, brand files or comparisons.
Size guide
SlotSizeWhereDevices
Homepage banner970×90 or 728×90 · phone 320×100After Fresh reads; before newsletterAll
Article, right column300×600Sticky within the article column onlyDesktop
Article, in-contentFluid, up to 728×90 / 300×250After paragraph 4; end of articleAll
Events and directory300×250 or fluidUnder filters; end of list; below ticket optionsAll
Native cardEvent or job card, with logoTop of listAll
Files: JPG, PNG, WebP or GIF under 150 KB, plus a landing URL. No sound, no auto-play, no expanding or overlay formats. Send creative five working days before the start date.
Our advertising standards
LabellingPaid placements carry a visible “Sponsored”, “Advertisement” or “Presented by” label. Paid and editorial choices are separate.
IndependenceAdvertisers cannot buy coverage, inclusion, position or changes to editorial.
ApprovalEvery placement is reviewed by our editors before it runs. We may decline or remove a placement at our discretion.
ClaimsCreative must be honest and verifiable. No unprovable superlatives, no misleading or discriminatory content.
ReportingMonthly report with impressions and clicks for each placement.
TermsPrices in US dollars, excluding tax. Invoiced in advance, monthly or quarterly. Cancel with 14 days’ notice before the next period.
Advertising we do not accept. To stay focused on our readers and editorial scope, we do not accept advertising, sponsorship or paid listings for alcohol, gambling and betting, adult content, tobacco, weapons, violent or harmful products, loans, credit and other interest-based finance products, or high-risk and speculative financial products such as crypto gambling. This applies to every placement on this page, including events, jobs, agencies, reports and the Brand Index. We may also decline advertisers with misleading claims or unresolved public harm. Brands cannot pay for inclusion, exclusion or position in any BTC product.
Get the ad kit or book a placement
Not ready to book? Ask for the kit. Know what you want? Tell us the placement and dates. We reply within one working day.
Get the ad kit
Free PDF, in your inbox
- Audience snapshot with verified numbers: traffic, countries, devices, roles
- Placement mock-ups on real pages, with exact specs and creative templates
- Editorial and events calendar for the next six months
- Report release dates and sponsor deliverables
- Sample monthly performance report
- Agreement terms and invoicing details
Book a placement
Reserve your dates
We confirm availability, then send a short agreement and invoice. Slots are one advertiser each. In your email, tell us your company, the placement or package, your start date and your website.
Request bookingQuestions
How will I know what my placement delivered?
You receive a monthly report with impressions and clicks for each placement. The ad kit includes a sample.
Can I choose where my ad appears?
Yes. Placements are fixed positions, shown above. Article packages can be limited to a category on request.
Can I sponsor and also be covered?
Sponsorship never affects editorial coverage. We may cover you or not, exactly as we would without it, and any relationship is disclosed.
Do you accept every advertiser?
No. Every placement is reviewed by an editor and some categories are not accepted. See Our advertising standards above.
Currencies and payment?
Prices are in US dollars. We can invoice in AED on request. Payment in advance by bank transfer or card, monthly or quarterly.
Do you run Google ads too?
Some remaining spaces may be filled by an ad network. The fixed slots above are for direct partners and are never shared.
BrandTheChange · [email protected] · Special offer valid for bookings confirmed by 31 March 2027. Prices exclude tax.