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BTC Brief

Stories

Every story, sharper signals.

Analysis, case studies, interviews and news across the nine BTC pillars.

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Your Brand Now Has an AI Reputation. What Generative Engine Optimisation Means for Brand Teams.

16 Oct 2026

jafar m btc Stories

Jafar M

6 min

Tech

Intelligence
Seven Mountain View community members of different ages sit around a coffee table in a living room, listening to a speaker

A brand can own the question without owning the answer

15 Oct 2026

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Refaat Refaat

5 min

Creativity

Opinion
A Panda Express takeout box in a game scene with stars and smoke

Panda Express Stays in the Game All Year. What a Standing Gaming Platform Does for a Food Brand.

15 Oct 2026

jafar m btc Stories

Jafar M

4 min

Strategy

Analysis
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CEO Churn From Walmart to Nestlé: What New Leaders Do to a Brand in Year One

14 Oct 2026

jafar m btc Stories

Jafar M

5 min

People

Analysis
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NBC News Drops the Star From Its Election Logo. The Peacock Feather Does the Work.

13 Oct 2026

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Staff Editor

4 min

Design

Analysis
Mattel logo on a grey burst pattern

Mattel Hired a Media CEO. The Toy Brand Is Becoming an Entertainment Company.

12 Oct 2026

abdul hannan btc Stories

Abdul Hannan

5 min

Strategy

Analysis
A row of Dubai Lynx trophies

Dubai Lynx 2026: What the New Luxury Lynx Says About Where Regional Creativity Is Heading

8 Oct 2026

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Ahmad Vaseem

4 min

Events

A panel session on stage at a previous Dubai Lynx festival, with the audience in the foreground

Dubai Lynx Creativity Week 2026: Six Ideas to Listen For in the Sessions

7 Oct 2026

Staff Editor BTC DP scaled Stories

Staff Editor

4 min

Events

The red etisalat group logo, a swirl e mark above the lowercase etisalat wordmark

Etisalat at 50: The Rebrand Story From e& to Etisalat

6 Oct 2026

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Ahmad Vaseem

6 min

Rebrand

Intelligence
Three women in printed dresses and a white blouse from Walmart's Scenario launch collection

Walmart’s new fashion brand doesn’t carry the Walmart name

4 Oct 2026

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Staff Editor

2 min

Strategy

News
A film crew member holds up a clapperboard before a shot on an outdoor location

The Skydance name landed. The reaction didn’t.

4 Oct 2026

Staff Editor BTC DP scaled Stories

Staff Editor

2 min

Rebrand

News
McLaren pit crew in papaya race suits with the new McLaren Racing wordmark

McLaren Rebrand 2026: Heritage Logic vs Fan Reaction

2 Oct 2026

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Ahmad Vaseem

6 min

Rebrand

Intelligence
Freelander 8 climbing a rocky desert slope

Why Freelander Chose the UAE for Its Global Brand Launch

1 Oct 2026

Staff Editor BTC DP scaled Stories

Staff Editor

4 min

Strategy

News
Paramount Skydance and Warner Bros. Discovery logos side by side on navy

Paramount and Warner Bros: Which Brands Survive the Merger?

1 Oct 2026

Staff Editor BTC DP scaled Stories

Staff Editor

4 min

Strategy

Analysis
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Carter’s Puts a Shooting Star Where the Apostrophe Was. Does the Brand Behind It Add Up?

22 Sep 2026

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Staff Editor

5 min

Rebrand

Traditional abra boats crossing the water at Dubai Creek with buildings behind

Visit UAE Puts Seven Emirates Under One Tourism Brand. How One Identity Holds Many Places.

20 Sep 2026

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Ahmad Vaseem

6 min

Travel

Analysis
The Dubai Frame with the Dubai skyline seen through it

‘A Dubai Invite’ Turns Residents Into the Campaign. How Resident-Led Place Branding Works.

8 Sep 2026

Staff Editor BTC DP scaled Stories

Staff Editor

5 min

Travel

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Stripe Bought OpenRouter. Now It Owns the AI Toll Booth.

1 Sep 2026

Staff Editor BTC DP scaled Stories

Staff Editor

5 min

Tech

Intelligence
How Burberry Rebuilt Its Brand and Why It’s Still Not Done

How Burberry Rebuilt Its Brand and Why It’s Still Not Done

13 Jun 2026

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Ahmad Vaseem

7 min

Rebrand

Intelligence
Everyone Wants a World Cup Moment. Few Brands Know What to Do With One

Everyone Wants a World Cup Moment. Few Brands Know What to Do With One

11 Jun 2026

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Staff Editor

4 min

Creativity

Analysis

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