BRAND THE CHANGE
Reading brand movement before it becomes obvious.
BrandtheChange.com is a brand intelligence platform or founders, marketers, strategists, founders, agencies and people who want brand work explained with judgment, evidence and usefulness.
Editor's picks
While you're here
Pillars
Come at it from your angle.
From strategy to events, BTC covers brand strories, perspectives, analysis and opinions across streams.
What moved this week
Fresh reads, sharper signals.
The stories that moved the brand world this week, so you are along with the stream.
Intelligence
Analysis
Events
What’s on in branding.
Conferences, awards, workshops and webinars from around the world, each linked to the organiser’s own page.
CMO Accelerator Series Singapore 2026
Spikes Asia
Singapore, SingaporeIn personDutch Design Week 2026
Eindhoven, NetherlandsIn personManaging & Leading Strategic Communication (PR, Marketing and Internal Communication)
EuroMaTech
Dubai, UAEIn personANA Masters of Marketing Conference 2026
ANA (Association of National Advertisers)
Orlando, USAIn personAgentic vs Authentic (CIM Cardiff)
Chartered Institute of Marketing (CIM)
Cardiff, UKIn personHow We Spend and What We Say: The State of Advertising Spend (MMA webinar)
Mobile Marketing Association (MMA)
Agencies
Find the agency behind the brand.
A curated directory of branding, identity and strategy agencies. Filter by country, region or craft.
72andSunny
Los Angeles, USA
9H Digital
Riyadh, Saudi Arabia
Accenture Song
Dublin, Ireland
Adam & EveTBWA
London, UK
ADK Marketing Group
Tokyo, Japan
Africa Creative
São Paulo, Brazil
Sponsored placements are labelled.
Jobs
Who’s hiring in branding this fortnight.
Fresh roles from agencies and in-house teams. Pay is shown whenever the employer states it.
Content Manager
Brand the Change
Social Media Executive
Brand the Change
Video Editor
Brand the Change
Web Developer
Brand the Change
Sub Editor
Brand the Change
Visual Designer
DEPT
Zagreb, CroatiaAgencyNewest first. Sponsored roles are labelled.See all roles →
Contributors
Have a useful point of view on brand change?
Have a strong angle for a brand story or an opinion? We welcome expert essays, practitioner notes, interviews, case observations and field reports from people building, leading, studying or advising brands.
Pitch a storyBTC Observatory
Where measurement joins the reporting.
The scoring layer behind the stories above, in build, publishing soon.
BTC Observatory
Track brand strength before it becomes a headline.
A scoring layer for brand strength: movement, signals and editorial interpretation. In build, not yet public.
72
BSS preview
+18
Signal lift
UAE
Edition
Future reports
State of Brands reports are coming.
Free and paid research on how brands are moving, in development.
10
Verticals
5
Tracks
Q4
Concept
BrandLab
Useful tools for brand builders.
Templates, scorecards and canvases built from the same judgment behind the reporting.
BTC BrandLab · 01
Audit
Template
Brand Audit Starter
Review identity, message, proof and market signals.
Free AED 99
BTC BrandLab · 02
Score
Scorecard
Rebrand Readiness Check
Know whether change is strategic or cosmetic.
AED 49 AED 149
BTC BrandLab · 03
Case
Builder
Case Study Builder
Turn finished work into a useful evidence story.
AED 79 AED 199
BTC BrandLab · 04
Canvas
Canvas
Positioning Canvas
Audience, promise, difference, proof and trade-offs.
Free AED 129