Syrian Airlines Rebrand: A Green Livery for a New Chapter
The Syrian Airlines rebrand pairs a new green and gold livery with plans to double the fleet. BTC reads what a national carrier’s identity signals.
Jafar M · 22 Oct 2026 · 4 min
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- RebrandSyrian Airlines Rebrand: A Green Livery for a New Chapter
- RebrandRemote’s New Identity Turns Currency Into a Colour Palette
- TechYour Brand Guidelines Now Have a Machine Reader. Most of Them Are Not Ready.
- TechApple HomeView: A $299 Hub Built Around Siri
- Next eventDESIGNART TOKYO 2026
- HiringMEA Brand Manager, Mars
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Syrian Airlines Rebrand: A Green Livery for a New Chapter
Remote’s New Identity Turns Currency Into a Colour Palette
Your Brand Guidelines Now Have a Machine Reader. Most of Them Are Not Ready.BTC ObservatoryThe scoreboard behind the stories.
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EmiratesUAE–
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JioIndia–6 markets · 10 verticals · 5 tracksEventsKnow where the industry gathers.30–8 Oct–NovDESIGNART TOKYO 20262–4 NovANA Advertising Law Conference 2026AgenciesFind the agency behind the brand.300+ agencies across 40+ countries
JobsSee who is hiring brand builders.MEA Brand Manager, MarsArt Director & AI Artist, H&M GroupReportsWhere brands are heading, in writing.BrandLabWorking tools for brand builders.BrandMakersThe people who built the brands, in their own words.The BTC BriefThe week that mattered, in one email.Subscribe free
Syrian Airlines Rebrand: A Green Livery for a New ChapterRemote’s New Identity Turns Currency Into a Colour PaletteYour Brand Guidelines Now Have a Machine Reader. Most of Them Are Not Ready.BTC ObservatoryThe scoreboard behind the stories.BYDGlobal▲EmiratesUAE–STCSaudi Arabia–JioIndia–6 markets · 10 verticals · 5 tracksEventsKnow where the industry gathers.30–8 Oct–NovDESIGNART TOKYO 20262–4 NovANA Advertising Law Conference 2026AgenciesFind the agency behind the brand.300+ agencies across 40+ countriesJobsSee who is hiring brand builders.MEA Brand Manager, MarsArt Director & AI Artist, H&M GroupReportsWhere brands are heading, in writing.BrandLabWorking tools for brand builders.BrandMakersThe people who built the brands, in their own words.The BTC BriefThe week that mattered, in one email.Subscribe freeLatest
What moved, and what it means.
Remote’s New Identity Turns Currency Into a Colour Palette
The Remote rebrand turns world currencies into a colour palette and a cube. BTC looks at why a literal answer works in a crowded HR-tech category.
Abdul Hannan · 21 Oct 2026 · 3 min
Your Brand Guidelines Now Have a Machine Reader. Most of Them Are Not Ready.
AI design tools now read your files and apply your brand rules by default. BTC argues the guidelines PDF is no longer enough, and says what to build instead.
Jafar M · 20 Oct 2026 · 7 min
Apple HomeView: A $299 Hub Built Around Siri
Apple HomeView is a $299 hub built on a rebuilt Siri. Early reviews are measured, and BTC reads what tying the launch to Siri means for the brand.
Abdul Hannan · 19 Oct 2026 · 2 min
Sun Life Becomes ‘Sunlife’ in a Global Rebrand
The Sunlife rebrand folds Sun Life into one word with a simplified sun globe logo across 15 markets. BTC looks at what the change is meant to do.
Abdul Hannan · 18 Oct 2026 · 2 min
Arsenal’s New Rocastle Typeface Is Built From Club History
The Rocastle typeface, built with David Rudnick, turns Arsenal’s coats of arms, season tickets and programmes into a blackletter reserved for big moments.
Jafar M · 17 Oct 2026 · 2 min
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13 January 2027Hear first in the BriefThen
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India 100September 2027The strongest brands in India, category by category.
Saudi 100November 2027The strongest brands in Saudi Arabia, category by category.
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AuditBrand Audit StarterReview identity, message, proof and market signals with a structured working document.Free $25DownloadScoreRebrand Readiness CheckKnow whether a proposed change is strategic or cosmetic before you commit budget to it.$15 $39Get itCaseCase Study BuilderTurn finished work into a useful evidence story.$19 $49Get itCanvasPositioning CanvasAudience, promise, difference, proof and trade-offs on a single working canvas.Free $29Download