Editorial Policy

BrandTheChange.com is a brand intelligence publication for founders, marketers and strategists, with depth on the Middle East and North Africa and a global view. This page explains how we choose what to cover, how we check it, and how we put things right.

What we cover

Brand strategy, identity, rebrands, campaigns, brand and agency news, research, jobs and events, with a focus on how brands change and what practitioners can learn from it. Our articles are editorial and informational. They are not legal, financial, investment or other professional advice.

How we verify

Every specific claim, such as a date, figure, name or title, is traced to a named source, preferably the brand's own announcement or a credible trade publication. Each piece rests on at least one primary or first-hand source for its main claim, and trade press is used to corroborate, not as the only authority. Quotes are attributed to the person and, where taken from another publication, to that publication. We do not present a paraphrase as a direct quote. Where a claim cannot be verified, we remove it or say it is unconfirmed.

Independence and funding

BrandTheChange.com is operated from Dubai, United Arab Emirates, with team members in India. Advertisers and partners do not review or approve our editorial coverage, and payment does not buy a story. Content paid for or supplied by a brand, agency or partner is labelled Sponsored or Partner Content. Contributors must disclose any commercial relationship with the brands they write about. How ads and sponsored content work is set out in our Advertising Policy.

Our use of AI

AI tools support research, drafting and production. Human editorial judgment leads. A person reviews, fact-checks and edits every article before it is published, and AI does not decide what we cover or what position we take.

Images

We use brand-supplied press images, licensed or free-to-use stock images and our own graphics, credited where required. Images created with AI are not presented as photography of a real brand and are labelled when used for illustration.

Corrections

When we find or are told of an error, we correct the article as soon as it is confirmed and add a dated note at the bottom, in this form: Correction, [date]: An earlier version of this article stated X. This has been corrected to Y. We do not silently remove errors. To report one, write to [email protected] with the link to the article.

Contact

Editorial team: [email protected]. To write for us, see the Contributor Guidelines. To learn more about the publication, see About.