Event Directory

Browse by pillar

Get the BTC Brief

Pillar

Travel

Explore destination branding, place identity, tourism campaigns, and location-led brand strategy from cities, countries, venues, and travel businesses.

Traditional abra boats crossing the water at Dubai Creek with buildings behind

Visit UAE Puts Seven Emirates Under One Tourism Brand. How One Identity Holds Many Places.

20 Sep 2026

Ahmad Vaseem

6 min

Analysis

The Dubai Frame with the Dubai skyline seen through it

‘A Dubai Invite’ Turns Residents Into the Campaign. How Resident-Led Place Branding Works.

8 Sep 2026

Staff Editor

5 min

A surfer holding a board faces the wave pool at Al Ain Adventure, with desert mountains behind at sunset

Alive in Al Ain: How Abu Dhabi Builds a Destination Brand Around an Oasis

16 Oct 2025

Staff Editor

4 min

Four Seasons Hotel Rabat at Kasr Al Bahr Opens in Morocco

Four Seasons Hotel Rabat at Kasr Al Bahr Opens in Morocco

22 Oct 2024

Nandika Chand

1 min

Travel

News

Vienna Tourist Board Celebrates 150th Anniversary of its Central Cemetery with New Ad Film

Vienna Tourist Board Celebrates 150th Anniversary of its Central Cemetery with New Ad Film

19 Oct 2024

Nandika Chand

1 min

Travel

News

Arabian Travel Market 2025 Will Shape the Future of Tourism

Arabian Travel Market 2025 Will Shape the Future of Tourism Dubai

7 Oct 2024

Nandika Chand

2 min

Travel

News

Qantas Flies To North America With ‘Australia in the Sky’

Qantas Flies To North America With ‘Australia in the Sky’

1 Oct 2024

Nandika Chand

News

Sri Lanka is set to implement a significant change in its tourism policy, a destination that appeals to a diverse array of travelers.

Sri Lanka Waives Visa Fees for 35 Countries in New Tourism Boost

17 Sep 2024

Hasin Hamza

Analysis

NEOM

NEOM Partners with Candela for World’s First High-Speed Electric Hydrofoil Fleet

28 Aug 2024

Hasin Hamza

News

The ‘99 Bus’: Cadbury Flake Offers Free Day Trips to the Seaside With First Bus

The ‘99 Bus’: Cadbury Flake Offers Free Day Trips to the Seaside With First Bus

25 Jul 2024

Nandika Chand

News

Princess Cruises Achieves Guinness World Records Title for ‘World’s Largest Pizza Party’ Across its Love Boats

Princess Cruises Achieves Guinness World Records Title for ‘World’s Largest Pizza Party’ Across its Love Boats

15 Jul 2024

Nandika Chand

News

Starlux Celebrates Taipei-Hong Kong Route with One-Day Snoopy-Themed ‘TramOramic’ Experience

Starlux Celebrates Taipei-Hong Kong Route with One-Day Snoopy-Themed ‘TramOramic’ Experience

11 Jul 2024

Nandika Chand

News

Dubai

Dubai to Establish Premier Global Automotive Trade Hub with Massive Expansion

9 Jul 2024

Hasin Hamza

Analysis

Philadelphia Cream Cheese Makes Patriotism Creamier with Original Country Song

Philadelphia Cream Cheese Makes Patriotism Creamier with Original Country Song

9 Jul 2024

Nandika Chand

News

“Is It Even a City” - Oslo’s New Tourism Ad is Brilliant with Dry Humor and Reverse Psychology

“Is It Even a City” – Oslo’s New Tourism Ad is Brilliant with Dry Humor and Reverse Psychology

27 Jun 2024

Nandika Chand

News

Anantara Hotels & Resorts Boasts New Visual Identity, Captures Imagination of Today’s Travelers

Anantara Hotels & Resorts Boasts New Visual Identity, Captures Imagination of Today’s Travelers

22 Jun 2024

Nandika Chand

News

Trailblazing Travel: Destination Branding Dynamics of Today’s Tourist

Trailblazing Travel: Destination Branding Dynamics of Today’s Tourist

9 Jun 2024

Hasin Hamza

Intelligence

Record Travel Confidence in 2024: Where Americans are Headed This Summer?

Record Travel Confidence in 2024: Where Americans are Headed This Summer?

6 Jun 2024

Hasin Hamza

Analysis

Dominican Republic: A Treasure Trove of Tropical Beaches

Dominican Republic: A Treasure Trove of Tropical Beaches

2 Jun 2024

Hasin Hamza

Analysis

Taiwan Introduces New Tourism Slogan ‘Taiwan: Waves of Wonder’, Logo and Theme Song

8 May 2024

Nandika Chand

News