How Celebrity Endorsement Can Transform a Brand?
Celebrity endorsements are based on a simple logic – people idolize celebrities and if these role models recommend products or …
Building Emotional Connection with your Customers through Brands
If branding experts are to be believed then emotions are the driving force behind most buying decisions. Once a brand …
Compassionate Marketing: Showing Empathy at the time of Crisis
Capitalism by definition is about chasing profits but if companies do not embrace change in their brand messaging according to …
The Beauty makeover – HUL rebrands Fair & Lovely
I don't think there lives an Indian who is unaware of the brand Fair & Lovely. Almost all Indian kids …
Global brands made shootouts on FIFA
The 2018 Russia FIFA world cup was not only the cup of tea for football fanatics, but also for several …
Ogilvy Rebranding: A transformation from Sell to Solve
Profoundly established brands, in order to capture that fresh appeal in the market, often prefer rebranding. The significant motive behind …
Restoring Brand Identity: The Emirates Take off!
Middle East countries are well acknowledged for their tightly combined airlines, airports and tourism strategies. Though there is some dwindle …
Here’s How the Singapore Rebrand Vows to Make Passion Possible
The global luxury market was in the bottom line for the last few years and it looks like it’s making …
“We Are Always On”: A peep into Volkswagen’s Brand Strategy
Origin of the Volkswagen Brand Volkswagen was founded by the order of Adolf Hitler in Stuttgart in 1938 with a strong …
Revamp Your Brand With These Inspirational Brand Architecture Strategies
Brand Architecture refers to the logical, strategic and relational structure for brands. It is defined as an integrated process of …
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