Category: Strategy

Case Study: The Downside of ‘Debranding’ and How to Overcome It
21 Mar

Case Study: The Downside of ‘Debranding’ and How to Overcome It

In recent years, we have seen a shift towards minimalist logo design, with many brands

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A Match Made in Travel Heaven: What MileagePlus and Skywards Partnership Means for Frequent Flyers
21 Mar

A Match Made in Travel Heaven: What MileagePlus and Skywards Partnership Means for Frequent Flyers

Exciting news for travel enthusiasts as United Airlines and Emirates have announced a new partnership

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Squeeze the Most Out of Life: Limca Gives ‘Lime n Lemony’ Experience in its Campaign
21 Mar

Squeeze the Most Out of Life: Limca Gives ‘Lime n Lemony’ Experience in its Campaign

Limca, Coca-Cola’s homegrown brand, has launched a campaign Sab Nichorle with Jeetender Kumar to give

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Building an Indispensable Brand: Why Taking Action in Marketing Matters
19 Mar

Building an Indispensable Brand: Why Taking Action in Marketing Matters

Building an Indispensable Brand: Why Taking Action in Marketing Matters In the current unpredictable business

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Heinz Launches S.O.S Tomato Island on Fortnite to Increase Awareness About Soil Degradation
18 Mar

Heinz Launches S.O.S Tomato Island on Fortnite to Increase Awareness About Soil Degradation

Heinz, in partnership with Druid Gaming, has launched S.O.S Tomato Island on the popular gaming

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Does Celebrity Endorsement Safeguard the Brand’s Reputation?
18 Mar

Does Celebrity Endorsement Safeguard the Brand’s Reputation?

Brands have celebrities endorse their products to increase sales and awareness about the company. It’s

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