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1.1K
Strategy
How Celebrity Endorsement Can Transform a Brand?
Posted On 25 April 2021 Sujit Susheelan 0

Celebrity endorsements are based on a simple logic – people idolize celebrities and if these role models recommend products or …

777
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Building Emotional Connection with your Customers through Brands
Posted On 11 March 2021 Sujit Susheelan 0

If branding experts are to be believed then emotions are the driving force behind most buying decisions. Once a brand …

520
Social Good Strategy
Compassionate Marketing: Showing Empathy at the time of Crisis
Posted On 9 January 2021 Sujit Susheelan 0

Capitalism by definition is about chasing profits but if companies do not embrace change in their brand messaging according to …

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Strategy Trending
The Beauty makeover – HUL rebrands Fair & Lovely
Posted On 8 July 2020 Michelle Mariah Roy 0

I don't think there lives an Indian who is unaware of the brand Fair & Lovely. Almost all Indian kids …

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Featured Strategy
Global brands made shootouts on FIFA
Posted On 28 August 2018 Athira N Kaimal 0

The 2018 Russia FIFA world cup was not only the cup of tea for football fanatics, but also for several …

2.9K
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Ogilvy Rebranding: A transformation from Sell to Solve
Posted On 30 July 2018 Athira N Kaimal 0

Profoundly established brands, in order to capture that fresh appeal in the market, often prefer rebranding.  The significant motive behind …

4.9K
Case Study Featured Strategy
Restoring Brand Identity: The Emirates Take off!
Posted On 30 June 2018 Athira N Kaimal 0

Middle East countries are well acknowledged for their tightly combined airlines, airports and tourism strategies. Though there is some dwindle …

5.3K
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Here’s How the Singapore Rebrand Vows to Make Passion Possible
Posted On 4 October 2017 Norin Salim 0

The global luxury market was in the bottom line for the last few years and it looks like it’s making …

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“We Are Always On”: A peep into Volkswagen’s Brand Strategy
Posted On 25 August 2017 Norin Salim 0

Origin of the Volkswagen Brand Volkswagen was founded by the order of Adolf Hitler in Stuttgart in 1938 with a strong …

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Strategy
Revamp Your Brand With These Inspirational Brand Architecture Strategies
Posted On 4 August 2017 Vibin Baburajan 0

Brand Architecture refers to the logical, strategic and relational structure for brands. It is defined as an integrated process of …

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