Category: Strategy
21
Mar
Case Study: The Downside of ‘Debranding’ and How to Overcome It
In recent years, we have seen a shift towards minimalist logo design, with many brands
21
Mar
A Match Made in Travel Heaven: What MileagePlus and Skywards Partnership Means for Frequent Flyers
Exciting news for travel enthusiasts as United Airlines and Emirates have announced a new partnership
21
Mar
Squeeze the Most Out of Life: Limca Gives ‘Lime n Lemony’ Experience in its Campaign
Limca, Coca-Cola’s homegrown brand, has launched a campaign Sab Nichorle with Jeetender Kumar to give
19
Mar
Building an Indispensable Brand: Why Taking Action in Marketing Matters
Building an Indispensable Brand: Why Taking Action in Marketing Matters In the current unpredictable business
18
Mar
Heinz Launches S.O.S Tomato Island on Fortnite to Increase Awareness About Soil Degradation
Heinz, in partnership with Druid Gaming, has launched S.O.S Tomato Island on the popular gaming
18
Mar
Does Celebrity Endorsement Safeguard the Brand’s Reputation?
Brands have celebrities endorse their products to increase sales and awareness about the company. It’s
