Category: Strategy

Farm to Face; Home-grown Brands to have Carved a Niche
26 Oct

Farm to Face; Home-grown Brands to have Carved a Niche

We have all been hearing the words ‘self-reliant’ since the pandemic hit us. However, there

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5 incredible instances of content marketing by Beauty Brands
20 Oct

5 incredible instances of content marketing by Beauty Brands

With a market size estimated at $400 billion, beauty brands and beauty goods are one

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Rise Every Day: Mashreq’s new redefinition aims at Customer Inclusive Banking
25 Sep

Rise Every Day: Mashreq’s new redefinition aims at Customer Inclusive Banking

One of the UAE's leading financial institutions, Mashreq Bank, has unveiled a historical brand evolution

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How Celebrity Endorsement Can Transform a Brand?
25 Apr

How Celebrity Endorsement Can Transform a Brand?

Celebrity endorsements are based on a simple logic – people idolize celebrities and if these

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Building Emotional Connection with your Customers through Brands
11 Mar

Building Emotional Connection with your Customers through Brands

If branding experts are to be believed then emotions are the driving force behind most

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Compassionate Marketing: Showing Empathy at the time of Crisis
09 Jan

Compassionate Marketing: Showing Empathy at the time of Crisis

Capitalism by definition is about chasing profits but if companies do not embrace change in

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