BTC Editorial
The editorial team.
Human editorial judgment leads. The people who decide what BrandTheChange publishes, and the desk that publishes it.

Ahmad Vaseem
Editor-in-Chief
Ahmad Vaseem is Editor-in-Chief of BrandTheChange, a global platform for branding intelligence, based in Dubai.

Nandika Chand
Sub Editor
Nandika Chand is a journalist and sub editor who has spent more than a decade reporting news, business and world affairs.
1,246 stories · View profile
Hasin Hamza
Sub Editor
Hasin Hamza is a writer who traded software code for words, with a master's degree in English literature.
604 stories · View profile
Abdul Hannan
Staff Writer
Abdul Hannan writes for BrandTheChange on brand news, campaigns, rebrands and design.
2 stories · View profile
Jafar M
Staff Writer
Jafar M writes for BrandTheChange on brand news, campaigns, rebrands and design.
4 stories · View profileContributors
Practitioners and industry experts who write for BTC
Refaat Refaat is a regional creative director with more than two decades in advertising across Egypt and the Gulf.
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