Climate Change: How Can Brands Do the Needful in the Context of COP27?
The establishment and operationalization of a loss and damage fund was the historic conclusion of the 27th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP27), which was held in the Egyptian beach city of Sharm el-Sheikh, on November 20. According to the findings of this year’s research conducted on […]
Sonic Branding: The brand experience that ‘Sounds Good’ beyond Ads
Emotions are evoked by the sounds we associate with a brand, for better or worse. Sound is a powerful way to give a brand experience depth and continuity, whether it’s digital or physical, familiar or unfamiliar, unexpected or on demand. In recent years, the concept of expressing a logo through audio: Sonic Branding — has […]
Shah Rukh Khan is firstly up for a healthcare brand ambassador role
Burjeel’s rebranding seeks more opportunities Burjeel holdings being the major private health care service provider in UAE hold hands with Shah Rukh Khan. It is said that Shah Rukh Khan will be appearing for the coming region wide campaigns of the healthcare group being the brand ambassador. The partnership with Burjeel holdings marks the first […]
