Britannia: The centenary Rebranding
In the 1900s, the best combination for tea was tiger biscuits! School intervals and a pack of Little hearts, won …
Ogilvy Rebranding: A transformation from Sell to Solve
Profoundly established brands, in order to capture that fresh appeal in the market, often prefer rebranding. The significant motive behind …
“Important to Important People”: Ad Age Revamps New Look
Delivering news, analysis, and data on marketing and media, Advertising Age magazine has rebranded to Ad Age and featured a new logo, tagline, and …
From Vuitton to Ferrari: How Luxury Brands Captured their Market
What are luxury brands? Top-notch brands that prevail across the globe under the luxury tag line for the high status they …
World, Meet Joon: Short, Punchy and the Newest Member of the Air France Family
Air France's newly launched airline brand JOON will offer medium-haul flights from Paris-Charles de Gaulle from this fall, then long-haul flights …
Interbrand Announces its ‘Breakthrough Brands’ Report for 2017
Global brand consultants Interbrand, which is part of the Omnicom Media Group - an advertising and public relations conglomerate, have …
Winning bread in the modern era: Modern Foods rebranding story
We all have had a slice of it. It is one of those brands we grew up with. Every Indian …
L&T Infotech gets a New Brand Identity
In keeping with the changing technology landscape, L&T Infotech, India’s 6th largest IT services company, is rebranding itself as LTI. A …
5 brands which will disappear in the next 5 years
Five years is a lot of time given the current pace of technological advances, but most brands take an unreasonable …
Top 5 Brands in the Apparel Industry
It’s not easy to remain successful with the changing dynamics of the fashion industry. However, brands find their success while …
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