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Featured Industry
Britannia: The centenary Rebranding
Posted On 10 October 2018 Athira N Kaimal 0

In the 1900s, the best combination for tea was tiger biscuits! School intervals and a pack of Little hearts, won …

2.9K
Featured Industry Strategy
Ogilvy Rebranding: A transformation from Sell to Solve
Posted On 30 July 2018 Athira N Kaimal 0

Profoundly established brands, in order to capture that fresh appeal in the market, often prefer rebranding.  The significant motive behind …

6.2K
Featured Industry
“Important to Important People”: Ad Age Revamps New Look
Posted On 3 October 2017 Norin Salim 0

Delivering news, analysis, and data on marketing and media, Advertising Age magazine has rebranded to Ad Age and featured a new logo, tagline, and …

4.3K
Featured Industry
From Vuitton to Ferrari: How Luxury Brands Captured their Market
Posted On 10 August 2017 Nikitha Sunil 0

What are luxury brands? Top-notch brands that prevail across the globe under the luxury tag line for the high status they …

3.1K
Featured Industry
World, Meet Joon: Short, Punchy and the Newest Member of the Air France Family
Posted On 25 July 2017 Chief Editor 0

Air France's newly launched airline brand JOON will offer medium-haul flights from Paris-Charles de Gaulle from this fall, then long-haul flights …

1.9K
Industry
Interbrand Announces its ‘Breakthrough Brands’ Report for 2017
Posted On 20 June 2017 Editor 0

Global brand consultants Interbrand, which is part of the Omnicom Media Group - an advertising and public relations conglomerate, have …

3.3K
Design Industry
Winning bread in the modern era: Modern Foods rebranding story
Posted On 25 May 2017 Editor 0

We all have had a slice of it. It is one of those brands we grew up with. Every Indian …

4.7K
Design Industry
L&T Infotech gets a New Brand Identity
Posted On 5 May 2017 Editor 0

In keeping with the changing technology landscape, L&T Infotech, India’s 6th largest IT services company, is rebranding itself as LTI. A …

2.2K
Featured Industry
5 brands which will disappear in the next 5 years
Posted On 5 March 2017 Editor 0

Five years is a lot of time given the current pace of technological advances, but most brands take an unreasonable …

2.4K
Industry Strategy
Top 5 Brands in the Apparel Industry
Posted On 30 January 2017 Editor 0

It’s not easy to remain successful with the changing dynamics of the fashion industry. However, brands find their success while …

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