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Creativity
Canva Celebrates Workplace Creativity with ‘Design Against Dull’ its First UK Brand Campaign
22 October 2024
Rebrand
The Lowry Arts Center Rebrands with Brighter, Bolder Identity for 25th Anniversary
20 October 2024
People
Ratan Tata’s Branding Wizardry: A Playbook for Modern Brands
20 October 2024
Strategy
Performance-Driven Advertising vs. Traditional Planning, Media Metrics and Consumers
19 October 2024
Design
Emirates Flaunts Nose-to-Tail Livery for NBA Cup
18 October 2024
Partnerships
e& UAE and Airbus Come Together for Landmark Partnership, Digital Transformation
18 October 2024
People
Siemens Pushes Forth its Employees as ‘Influencers in their Own Right’
18 October 2024
Sustainability
Daisyface Launches Sustainable Skincare Packaging That Doubles as Bathroom Decor
18 October 2024
Partnerships
Riyadh Air Partners with Sabre Corporation to Adopt SabreMosaic Offer Optimization
18 October 2024
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REBRAND
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20 October 2024
Rebrand
The Lowry Arts Center Rebrands with Brighter, Bolder Identity for 25th Anniversary
16 October 2024
Rebrand
Emirates Steel Arkan is Now ‘EMSTEEL’
13 October 2024
Rebrand
Reimagining Sound: How ROLI’s New Identity is Changing the Music Tech Landscape?
11 October 2024
Rebrand
Mozilla Reclaims the Internet with Updated Digital Identity
9 October 2024
Rebrand
PepsiCo Brings Back the Iconic ‘Mountain’ in Mountain Dew, Treelined Landscape
8 October 2024
Rebrand
Lloyds Bank Redesigns App with Brand’s Classic Green Color, New Illustrations, Typeface
STRATEGY
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19 October 2024
Strategy
Performance-Driven Advertising vs. Traditional Planning, Media Metrics and Consumers
2 October 2024
Strategy
Navigating Public Outrage: How Brands Can Survive the Era of Instant Criticism?
29 September 2024
Strategy
Why Curating Color Palettes Is the Latest Trend in Branding and Design?
4 September 2024
Strategy
Samsung’s Record-Breaking Back to Campus Campaign: A Case Study in Student Marketing
21 August 2024
Strategy
Branding Essentials: Why Clarity and Focus are important for Defining Your Brand’s Purpose?
18 August 2024
Strategy
Mattel Celebrates 65 Years of Barbie, Inspires Girls To Explore Limitless Potential
DESIGN
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18 October 2024
Design
Emirates Flaunts Nose-to-Tail Livery for NBA Cup
14 October 2024
Design
New Look, New Name: Manchester’s Sister District Rebrands for the Future of Science
13 October 2024
Design
RADD Foods Boasts New Packaging Design
9 October 2024
Design
Ball-Like New Emblem for FIFA Club World Cup 2025 – New Era in Club Football
29 September 2024
Design
FIFA Club World Cup Gets a Modern Rebrand for 2025 US Edition
13 September 2024
Design
Samsung Electronics Gets Recognition at International Design Excellence Awards 2024
TECHNOLOGY
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14 October 2024
Technology
Snapchat’s New Ad Solutions: Sponsored Snaps and Promoted Places to Revolutionize Brand Engagement
10 October 2024
Technology
Generative AI Meets Snacks: How Mondelēz Is Using AI to Revolutionize Oreo and Chips Ahoy Marketing?
10 October 2024
Technology
Adobe Launches ‘Adobe Content Authenticity’ Web App to Protect Content
29 September 2024
Technology
Apple Intelligence: A New Benchmark in Tech Branding
26 September 2024
Technology
Uber Teams Up with Cruise to Bring Self-Driving Cars to Your Next Ride
9 September 2024
Technology
You Can Be the Star – Qatar Airways Creates World’s First Airline Commercial Which You Can Be Part Of
EVENTS
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14 October 2024
Events
GITEX GLOBAL 2024: World’s Largest Tech Event Kicks Off at Dubai World Trade Centre
14 September 2024
Events
Athar Festival of Creativity to Bring Marketing and Advertising Professionals Together
29 August 2024
Events
Toyota Honors Emirati Women With ‘Journey into Herstory’
22 August 2024
Events
MAD STARS: Largest Advertising Festival in Asia, Exhibitions and Awards
25 June 2024
Events
Brave Brands, Iconic Works: A Look at Cannes Lions 2024 Victors
25 June 2024
Events
Kellanova Bags First-Ever Cannes Lions Grand Prix for Edible Mascot Activation of Pop-Tarts
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