March Mustache: Pringles’ Instagram Campaign Celebrates College Athletes

Pringles stands for mustaches of all shapes

Pringles, the popular chip brand, has turned to Instagram to promote its March Madness campaign. The brand has partnered with college basketball players, such as Gonzaga University’s Drew Timme, to reach sports fans on second screens. To gamify its campaign, Pringles is offering fans a chance to win tickets to the tournament’s final games with […]

Hershey’s KISSES Introduces Milklicious Candy Wrapped in Light-Blue Foils

Hershey's KISSES Milklicious candy

Hershey’s KISSES has added Milklicious candy, with smooth chocolate milk filling, to its lineup. The extra creamy, smooth-center inserts bring comforting familiarity to the milk chocolate treat. This is the only filled Kisses candy available year-round. Hershey’s latest product comes wrapped in light-blue foils, adorned with little glasses of milk. Katie DeCapria, brand manager at […]

No More Swiss Mountains for Toblerone, Mondelez to Remove Matterhorn from Packaging

Mountains can be moved, literally. Confectionary giant Mondelez is set to remove the 14,692ft mountain from Toblerone’s packaging. Why? Well, the company is moving some of Toblerone’s production to Slovakia. This means Toblerone can no longer have Swiss’ mountains on its packaging. But Toblerone bars will continue to be produced in Switzerland, it had invested […]

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