Saudi Arabia Hosts AlUla Camel Cup With Prizes Worth Over $21 million for Grabs
The AlUla Camel Cup is Saudi Arabia’s biggest and most expensive race as it has a prize pool of over $21 million. Camel owners and breeders from different parts of the world gathered in the middle of the arid desert of AlUla, on March 14 – 17, to compete. Up for grabs was also the […]
Al-Futtaim Launches UAE’s First E-Mobility Dealership Seeing the Boom in EV Market
Al-Futtaim has launched its electric mobility company in the UAE as part of its branding efforts to promote sustainable and environmentally-friendly transportation. As the first-ever e-mobility-focused dealership in the UAE. Envisioning an expected CAGR of 30 percent until 2028 for the EV market, Al-Futtaim’s branding is poised to cater to the growing demand for electric […]
The Ridiculous Run: Adidas’ Inspirational Campaign on Woman Safety While Running
Adidas has launched a new campaign titled “The Ridiculous Run” to address the safety concerns faced by women while running. The campaign challenges the lengths women have to go to feel safe while running, highlighting the alarming statistics regarding harassment and fear of physical attack among women. With the campaign, Adidas has taken a clever […]
Emirates Reveals Refreshed Livery Upgrade With Tweaked Design
The new design, that includes a 3D effect to the UAE flag on the tailfin, is the highlight of the Emirates’ new look. The 3D effect creates a “blowing in the wind” appearance, and red-painted wingtips now have a striking white Emirates logo written in Arabic calligraphy. The refresh comes 14 years after the original […]
UFC 294: UFC Returns to Abu Dhabi, MMA Fighters to Face off at Etihad Arena in October
Abu Dhabi is set to host fans from all over the world for UFC 294 in October after a successful 2022 season. The city already has a paramount reputation for attracting international stars from screen, sports and music. Abu Dhabi has emerged as a destination for unforgettable events and experiences. With the UFC 294 fight […]
T-Mobile Acquires Budget Cell Service Provider Mint Mobile in $1.35 billion Deal
Telecommunications giant T-Mobile is buying Mint Mobile, a budget cell service provider, in a cash-and-stock deal worth $1.35 billion. It also includes Ultra Mobile, an international calling service, and wireless wholesaler Plum. Hollywood celebrity Ryan Reynolds, who holds a minority ownership stake in Mint Mobile, will continue to be the face of the company on […]
Hamad International Airport Ranks As World’s Second-Best Airport
Hamad International Airport (DOH) has been ranked as the second-best airport in the world, at the Skytrax World Airport Awards 2023, for the ninth consecutive time. It also claimed the titles – “World’s Best Airport Shopping” and “Best Airport in the Middle East”. Badr Mohammed Al-Meer, Chief Operating Officer at Hamad International Airport, said the […]
F1 Abu Dhabi Grand Prix 2023: MSC Cruises Partners with Formula 1 for Unmatched Branding Experience Prior to the Final Race
Abu Dhabi Grand Prix is not new to welcoming new brands when it comes to promoting their racing events each year. Likewise, branding is at the forefront of MSC Cruises‘ latest announcement as they partner with Formula 1 to deliver an unmatched hospitality experience onboard MSC Virtuosa during the Abu Dhabi Grand Prix in November […]
AI Wars: Microsoft Introduces Artificial Intelligence – Powered Microsoft Copilot for Office Suite
Microsoft has heated up the AI war by announcing “Microsoft Copilot” to automate various tasks in its Office Suite, that includes Word documents, Excel spreadsheets, PowerPoint presentations, and Outlook email. The Copilot technology is powered by artificial intelligence software known as a large language model (LLM). Microsoft said the product will be open to 20 […]
