Yum Brands Establishes New Packaging Policy, Shifts to Sustainable Materials
Yum Brands, the parent company of KFC, Pizza Hut, The Habit Burger Grill and Taco Bell, is keen to jump into the world of sustainable packaging. It has established a new packaging policy that reimagines some of its classic packaging, like Pizza Hut’s pizza boxes and KFC’s chicken bucket. The company wants to get rid […]
Bookings for Bajaj Auto’s Electric Chetak Up 7,000 Units a Month
Bajaj Auto has seen a growing demand for its electric vehicle offering – Chetak, whereby bookings have doubled from 3,000 units to 7,000 units in a month. The demand came about after Baja Auto reduced the price of the vehicle from Rs 1,40,000 to a starting price of Rs 1,21,933. Rakesh Sharma, Executive Director of […]
Harnessing Sports as a Life Skill: Puma ‘s ‘Let There Be Sport’ Campaign
Puma India has launched a new campaign with a tagline ‘Let There Be Sport,’ which aims to promote physical fitness as a life skill. The campaign features prominent sports personalities in India, including cricketer Virat Kohli, boxer MC Mary Kom, and footballer Sunil Chhetri. The campaign is based on a report by Nielsen Sports, which […]
Brands Will Become ’Obsess’ed With This Experiential E-Commerce Platform
Obsess, the leading experiential e-commerce platform, has launched AVA by Obsess, a revolutionary self-serve solution that enables brands to build and customize their virtual stores. By leveraging proprietary 3D editing and rendering technology, this CMS allows you to add and place products, embed rich media content, and customize merchandising and styling. With AVA by Obsess, […]
How Daikin’s OOH Campaign at Indian Airports Is a ‘Cool’ Move?
Daikin, a top air conditioning company, recently launched a widespread Out-of-Home (OOH) campaign throughout major Indian airports. The primary objective of this campaign was to consolidate Daikin’s status as a global air conditioning leader while using airports as essential touchpoints to engage with increasing numbers of airline passengers in the post-pandemic world. Capturing the Attention […]
The Rise of Bilt: How Ankur Jain’s Startup is Helping Renters Build Credit and Earn Points?
Ankur Jain, founder and CEO of Kairos, has launched Bilt, a subsidiary aimed at helping renters build their brand through loyalty points when paying rent. Bilt allows consumers to charge their monthly rental payment to a credit card, enabling them to build their credit quickly and earn points that can be used to pay for […]
