Colgate Goes Toothless With Clutter-Breaking ‘DaantonkaPoshan’ Campaign
Acknowledging the tremendous growth in India’s oral care market, Colgate-Palmolive has relaunched “Colgate Strong Teeth” toothpaste, with cutting-edge arginine technology. But unlike previous campaigns, Colgate has gone toothless! The ad features a toothless grandmother. Colgate wanted to create a new narrative, create something refreshing while landing a preparation that is truly relevant. The ad’s target […]
Antler Re-introduces Brand’s 1920s Tagline ‘For Those Who Travel Often’
Antler, a 110-year-old Heritage British luggage brand, has re-established itself as “The British Travel Brand” in a 360-degree rebrand. In a new campaign, which was launched on May 15, Antler has re-introduced its 1920s tagline For Those Who Travel Often. The brand has stepped into an exciting era by returning to its roots to reimagine […]
