Reviving the Spirit of Unity: Hoka Takes Flight in a Captivating 60-second Anthem
Following the success of the “Fly Human Fly” campaign in 2022, Hoka has taken flight again to support its Mach X performance running shoe and an eco-conscious Anacapa 2 GTX hiking boot. Hoka has launched a global brand campaign – MURMURATION, a 60-second anthem film co-directed by Ian Pons Jewell and Leigh Powis. The ad […]
Try Before You Buy: Google’s Virtual Try-On Tool for Online Shoppers
Shopping for clothes online can often be a frustrating experience. You never really know if a garment will fit you well or how it will look on your body. But what if you could try on clothes virtually, just like you do in a store? Well, with Google‘s new Virtual Try-On for Apparel feature, now […]
‘Get More’ Transforms the Emirate as the Hottest Summer Destination
The brand-new digital first campaign Get More, which was launched in April, has positioned the Emirate as an attractive summer destination for domestic and international travelers. The campaign has generated more than 336 Million impressions and recorded high engagement with 1.2 Million clicks to date. Get More is a strategy for the Ras Al Khaimah […]
Mars Bar Unveils New Era With Paper Packaging Trials to Redefine Sustainability and Taste
Mars Incorporated plans to move its Mars Bar chocolate to paper-based packaging, with trial already being conducted in the United Kingdom. It will release a limited amount of paper-based packaged Mars Bar in Tesco stores over the next few months. Mars, as part of its broader packaging strategy, aims to redesign its packaging for circularity […]
Ed Sheeran Introduces Grumpy Teddy Mascot for His Hot Sauce Brand Tingly Ted’s
Ed Sheeran has taken his hot sauce brand “Tingly Ted’s’ to the next level with an advertising campaign featuring a giant grumpy teddy bear. The English singer-songwriter created this ad campaign with Warner Music’s brand partnerships division WMX and The Kraft Heinz Company. Ed Sheeran, the unfussy spicy lover, and Ted, a giant bear who […]
