Why Did Twitch Revoke its Branded Content Guidelines: Unveiling Reasons
Just hours after introducing new branded content guidelines, Twitch had to backtrack because it concerns raised by content creators. The platform came up with the new policy, recognizing the fact that some streamers have long-term partnerships with brands, and some may have incidental branding from products in the background of their stream. Twitch did not […]
Apple Reigns as the ‘World’s Most Valuable Brand’: Kantar BrandZ Report 2023
Apple, with a brand valuation of $880 Billion, has managed to hold onto the title World’s Most Valuable Brand for the second consecutive year. According to the Kantar BrandZ Most Valuable Global Brands Report 2023, Apple has proven resilient in the face of testing market conditions, justifying premium prices with positive perceptions, and proving that […]
