Tropicana Introduces Refreshing Ambient Range via ‘It’s THAT Juice’ Campaign
Tropicana has come up with a bold new campaign “It’s THAT Juice” to focus on its classic chilled and new ambient range. It fills the gap in branded offerings in the not-from-concentrate ambient juice category. Created by LOLA Mullen Lowe, a European creative agency, the campaign brings to life the concept that – like Tropicana […]
Battle of the Fast Food Giants: Burger King vs. McDonald’s Powered by Generative AI
Fueled by the power of generative AI, fast food rivals Burger King and McDonald’s have embarked on a groundbreaking battle. They are leaving no stone unturned in their quest to dominate the hearts, minds, and appetites of consumers across the world. Harnessing the latest advancements in artificial intelligence, Burger King and McDonald’s have deployed generative […]
Connecting the Unconnected: Vedantu’s ‘The Everything Book’ Earns Cannes Lions Recognition
Vedantu, in collaboration with Dentsu Creative India, has made waves with their innovative campaign aimed at addressing the connectivity issues hindering access to online learning platforms in remote areas of India. Their remarkable creation, ‘The Everything Book,’ has been recognized for its ingenuity and has been shortlisted for the prestigious creative event Cannes Lions 2023. […]
Resale Platforms: A Rising Trend Indicating Shift in Consumption Habits
In today’s ever-evolving consumer landscape, a notable shift has occurred in the way people approach their purchasing habits. The emergence of resale platforms has gained significant traction, capturing the attention of both buyers and sellers alike. Resale’s increasing popularity reflects the consumers changing attitude. Reports highlight shoppers’ inclination towards the ecological impact of buying new […]
Pixel Artworks Launches ‘The Lighthouse’ for Brands to Experiment with AR and MR
Pixel Artworks, the immersive experience studio, has launched ‘The Lighthouse’, a mixed-reality space in London that aims to provide brands with first-hand experience of embedded technology and its potential to solve business challenges. The Lighthouse offers bespoke spaces including ‘The Portal’, ‘Originals Theatre’, and ‘Reflections’ to showcase immersive creative technology, including augmented reality (AR), mixed […]
