Explore Saudi Arabia’s Culinary Delights at the Saudi Food Show 2023
The Saudi Food Show 2023 is set to take place in Riyadh from June 20 to 22 and the organizers are branding it as the largest food event in the Kingdom, bringing together food and hospitality professionals from around the world. The event signifies the beginning of a thriving relationship between Saudi Arabia’s food industry […]
Cannes Lions 2023: Armenia and Nigeria Wins Big At The First Day
The prestigious Cannes Lions International Festival of Creativity has kicked off its 70th edition with a thrilling Awards Show. The creativity event honors exceptional creative achievements in various categories, including Health & Wellness, Outdoor, Pharma, Print & Publishing, and Radio & Audio Lions. Let me bring you the exciting news of the first winners announced […]
‘Be the Noise’: KA Bold Call to Urban Youth Sparks Massive Street Party Movement
KA, Caribbean-inspired soft drinks brand from AG Barr, has come up with “Be the Noise” – a creative campaign that urges the urban youth to bring the party vibe to the city streets this summer. The campaign livens up the concept of life with bold, loud and clear, visual comms. Be the Noise has captivated […]
Nike Steps Into Wellness Space With Launch of ‘Well Collective’
Through the launch of “Well Collective”, Nike has gone beyond its role, that of a leading sports brand, to deliver innovation, expertise, services, and experiences in every aspect. It drew inspiration from Nike Women’s consumers to highlight holistic fitness and support wellness journeys for everyone. Amy Montagne, VP/GM of Global Nike Women’s, said Well Collective […]