Unilever and TikTok Revolutionize Cleaning Content with #CleanTok Partnership
TikTok has partnered with Unilever to launch a dedicated #CleanTok hub that will curate and co-create content specifically for cleaning fans across the globe. The partnership includes a variety of dedicated #CleanTok content series’ and program activations across a 40-week period, including Sunday Reset, Cleaning Conundrum, Festival of Cleaning, and The #CleanTok Awards. The Rise […]
Unplug and Reconnect with Nature: Explore the World’s First Phone-Free Tourist Island
Are you tired of constantly being glued to your phone? Do you long for a break from social media feeds and emails? Then, Ulko-Tammio, located within the Eastern Gulf of Finland National Park, is the perfect destination for you. The Eastern Gulf of Finland is home to a picturesque archipelago with lush islands and rocky […]
Challenging Perceptions: How AIZOME Is Proving Textile Waste Can Be Beautiful and Beneficial?
The textile industry is notorious for its contribution to waste and landfill. However, not many people are aware of the harmful impact of synthetic chemicals used to dye materials in textile production. These chemicals are not only damaging to the environment but also to the workers and wearers of the final product. Fortunately, AIZOME, a […]
P&G Urges Marketers to Reset Creative Bar for Brands Through Insight and Inclusion
Creativity that grows markets is the next reset for brands, says Marc Pritchard, Procter & Gamble’s (P&G) chief brand officer. He believes creativity and authenticity should be at the core. Speaking at the Cannes Lions International Festival of Creativity, Pritchard said it’s the creative ambition P&G is setting for its brands. But he acknowledged that […]
Disney Celebrates 100 Years of Storytelling With Snapchat AR Tech
Disney has partnered with Snapchat to enhance storytelling and bring to life legendary characters and tales in celebration of Disney100. Disney’s stories have lived from one generation to the next. Now empowered with Snapchat’s industry-leading Augmented Reality (AR) technology, Disney fans can engage with these stories in this immersive exhibit that captures the wonder and […]
