Elevate Your Summer Socializing with Schweppes’ Exciting Campaign
Schweppes, the iconic soft drink brand, has unveiled a new multichannel marketing campaign to promote social connection and boost summer sales. Developed by Coca-Cola Europacific Partners (CCEP) and dubbed ‘Born Social’, the campaign aims to inspire young adults to embrace in-person socializing after months of pandemic-induced isolation. Let’s learn more about this campaign. A Strategic […]
Harmonizing Tradition with Innovation: The Conran Shop’s Striking Rebrand
The iconic British retailer The Conran Shop to mark its 50th anniversary has undergone a contemporary global rebrand. The minimal yet bold new look aims to propel the brand into new markets while honoring its rich design heritage. The rebrand is one that echoes the brand’s dedication to progress, design, and excellence and pays homage […]
Dubai Collaborates With Mastercard For Digital City Partnership
Dubai’s Department of Economy and Tourism (DET) has sealed an MoU with Mastercard for a Digital City Partnership in a bid to transform the Emirates’ economic growth. Dubai has achieved this as a global first at the city level. The Digital City Partnership will help Dubai enable the growth of trade and exports. It will […]
Better Than New: Philips Creates Awareness for Refurbished Products in Latest Campaign
Philips is creating awareness and traction for its refurbished products in its “Better Than New” campaign which focuses on the tension between “new equals better” and “better than new”. The new campaign builds on Philips’ commitment to sustainability, driving a more circular economy. Co-created with LePub, a creative agency, the Better Than New campaign uses […]
