Liquid Death Releases New Album to Promote Soft Drinks Featuring Hate Comments
Liquid Death has unveiled a new album, which has some big names like My Chemical Romance guitarist Frank lero, and skating icon Tony Hawk, among others, to promote the brand’s latest range of soft drinks. Unlike other music videos, Liquid Death’s third album features some hate comments the company received on social media. The “Greatest […]
Breaking Stereotypes: Philips Unveils ‘Better Than New’ Campaign for Sustainable Innovation
Philips has launched its ‘Better Than New’ campaign to create awareness and traction for Philips’ refurbished products. The creative thinking behind the campaign focuses on the tension between ‘new equals better’ and ‘better than new’. Responding to the needs of an increasing number of consumers and building on the company’s commitment to sustainability and driving […]
Beyond Numbers: FILA’s 50th Anniversary Campaign Chronicles Sporting Icons
FILA, the iconic sportswear brand, is commemorating its 50th anniversary this year. To mark this special milestone, FILA has launched a digital campaign titled ‘Numbers are just Numbers without Love’. Featuring the brand’s ambassadors, past and present, the campaign highlights FILA’s rich history and impact on sports culture over the past five decades. FILA’s […]
