Rubicon Faces Heat in UAE’s Intensely Competitive Market
Rubicon, an international exotic beverage brand, is facing immense competition from other beverage brands due to favorable trade conditions in the UAE. To stand out in the market, the brand is channeling its resources into developing localized flavors, like dragon fruit and red grape. Jose Jacob, Rubicon’s sales and marketing director, believes UAE’s political and […]
No Ad-Free Option, Netflix Goes All Ad
Netflix has axed its basic subscription service, the platform’s cheapest commercial-free plan in the United States and UK. Subscribers in the UK will be forced to pay an extra £4 a month if they want to watch their favorite shows without being interrupted by adverts. Standard and premium plans without ads cost $15.49 and $19.99 […]
Twitter to Replace Iconic Bird Logo With an ‘X’
Twitter is undergoing a major rebranding with its iconic bird logo to be replaced with a “X” later today. The logo change is not a surprise as Elon Musk has been calling Twitter “X Corp” since he acquired the platform in September 2022 for a massive $44 Billion. His decision comes just weeks after Meta’s […]
