A Ripple Effect of Change: Natural History Museum Unveiled Energising Logo Celebrating 150th Anniversary.
The Natural History Museum in London is one of the UK’s most popular indoor attractions, and as it approached its 150th anniversary, it aimed to rebrand itself. The museum sought to create an identity that would inspire change and engage audiences in its research, entertainment, education, and activism. Let’s delve into the journey that led […]
Craze for Barbie Merchandise Intensifies as ‘Barbie’ Movie Becomes Cultural Sensation
Following last week’s release of the Barbie movie, Barbie has become a cultural sensation with small businesses in the United States looking to cash on its merchandise. They hope to get eyes on their websites and social media accounts. Small businesses also want to capitalize on the “Barbie hype”. Brianne Fleming, an adjunct marketing instructor […]
Mustang Becomes Younger, Increases Visibility and Popularity Among Blooming Market
With its new brand and communication strategy, Mustang has significantly become younger. Having received two prestigious awards in “Brand Revival of the Year” and “Brand Strategy B2C” at the 2023 German Brand Award, Mustang has been able to increase its visibility and popularity among the younger market. Andreas Baur, Mastang CEO, said they have taken […]