Disney Marks 100 Years, Embarks on Global Campaign With Renowned Visionaries
Entertainment powerhouse Disney is celebrating a remarkable milestone, marking its 100th anniversary with the launch of the “Create 100” campaign. To honor a century of enchantment, Disney is embarking on a philanthropic journey with its partnership with the Make-A-Wish foundation. Create 100, as per Disney, brings together some of the world’s biggest names and most […]
Skittles Cashes in on Nostalgia With Launch of New Desserts Featuring 5 Flavor Variants
With increase in the number of under 35-year-olds consuming Fruity Confectionary as a dessert, Mars Wrigley has launched new Skittles Desserts. It features five lip-smacking flavors – Cherry Cheesecake; Strawberry Ice Cream; Choco-Orange Cake; Blueberry Tart; and Lemon Pie. The new flavors follow data highlighting that people are revisiting nostalgic dishes from their childhood, and […]
Luxury Brands Leverage K-pop Popularity, A Powerful Marketing Synergy in the 21st Century
In the 21st century, marketing has seen a tremendous shift with the rise of digital media and global cultural influences. One notable trend is the strategic collaboration between luxury brands like Gucci, Tiffany & Co., and Louis Vuitton with the immensely popular K-pop industry. This unique partnership has proven to be a game-changer, creating a […]
No Boring Transit in Singapore, Take Advantage of Hasbro Gaming at Changi Airport
Transits are no longer boring at Singapore Changi Airport thanks to Hasbro Gaming. The Terminal 3 (T3) departure hall has been transformed into a hall of games. Passengers can make the most of physical and digital versions of popular games like Hungry Hungry Hippos, Connect 4, Twister, and The Game of Life, among others. Phau […]
