Inspired by Winds, Colors, and Progress: Air India’s ‘The Vista’ Logo Takes Flight
Popular Airline brand Air India unveiled a new logo and livery, incorporating shades of red, golden, and violet colors as part of a rebranding exercise after being acquired by Tata Group in January 2022. Since taking over India’s oldest airline, Air India, the Tata Group has actively been working on revamping its image. Inspired by the […]
How Brand Perception Can Be Your Superpower For Business Success?
In today’s competitive business landscape, maintaining customer trust is essential. Given the abundance of choices available to consumers, offering unique services and actively addressing their pain points becomes crucial for businesses of all sizes. This is where brands can adopt a brand perception strategy. Follow me as we discuss brand perception – what it is, […]
