Mattel Barbie Sales Jump on Back of ‘Barbie Movie’
Mattel’s Barbie doll jumped on the back of Warner Bros. Pictures Barbie movie, which was released in July, seeing sales surge by 16 percent in the third quarter. Mattel attributed the sales jump to the Hollywood blockbuster, which recorded $1.4 billion globally. Ynon Kreiz, CEO of Mattel, said their results benefited from the success of […]
