Harmonizing Innovation: How BPM Music Blends Music and Tech in Its New Brand Identity?

A brand new transformative touch has orchestrated a new visual symphony for BPM Music, aligning the brand with its musical essence while setting it apart in the competitive music landscape. Let’s delve into the development of BPM Music’s new identity system and website, highlighting the inspiration derived from the art of mixing, musical instruments, and […]

Digital Ads Do More Harm Than Good: Survey

Ads

A whopping majority 70 percent of the public finds digital ads annoying and frustrating, with 72 percent saying bad advertising experiences have negatively affected their perception of a brand. A survey conducted by Picnic in collaboration with YouGov, found that digital ads are doing more harm than good. 86 percent of the participants said a […]

Nike Sues Skechers and New Balance for Violating its Flyknit Patents

Nike Sues Skechers and New Balance for Violating its Flyknit Patents

Nike has filed a lawsuit against Skechers and New Balance accusing both of infringing on its Flyknit Patents. The sportswear company is known for suing nearly every other rival brand, like Puma in 2018, Adidas in 2021, and Lululemon earlier this year. This time around, Nike is not happy that competitors are eyeing its Flyknit […]

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