Burger King and McDonald’s Turn to Fashion to Connect with Younger Consumers
The way to a man’s heart is through his stomach. Fashion is also a way to win the hearts of the young generation. And fast food companies are jumping at the opportunity to connect. Burger King has partnered with FILA in Brazil for a streetwear collection, while McDonald’s has turned to Crocs in Canada for […]
Holiday Season Drives Deals and Consumers
Brands always look forward to the holiday season to meet and exceed their sales target, but sometimes it does fire negatively because of inflation and shifts in consumer behavior. As 2023 nears its end retail industries in the US and Europe, are still grappling with rising costs of living and inflation. Consumers are holding tight […]
Brands Experiment with Gaming, Test-and-Learn Approach
Gaming has emerged as an exciting playground of creativity and innovation, a new arena for brands to step into. It’s the beginning, testing the waters, a test-and-learn approach as there’s no one-size-fits-all understanding of gamers. Martin Bradley, director of research and research consultancy MTM, says gamers are not just white dudes. “They are mums, they’re […]
