Columbia Sportswear Uses Real-time Weather Data for ‘Go Out Anyway’ Campaign
Columbia Sportswear has deployed real-time weather data for its “Go out anyway” campaign to provide personalized DOOH ads. Columbia Sportswear partnered with Rapport agency’s IMPACT team for this innovative campaign. Pascale Graffman, Columbia Sportswear European marketing director, said the brand believes there’s no such thing as bad weather. “Go Out Anyway perfectly captures through the […]
