McDonald’s Goes CosMc’s for Caffeinated Beverages and Quick Bites
McDonald’s new age spinoff restaurant CosMc’s, a beverage-led concept and on-the-go quick bites, is finally open. It drew a large number of customers at the official opening, the first in the world, on December 7 in the Chicago suburbs in Bolingbrook. CosMc’s offerings include Churro Frappe, a S’mores Cold Brew, a Sour Cherry Energy burst, […]
TikTok Achieves Milestone: $10 billion in Global Consumer Spending
TikTok is ending the year 2023 with yet another milestone, this time as a non-video game app to generate $10 billion in global consumer spending. The short video app is approaching the $15 billion milestone in 2024. A report says consumers are spending over $11 million per day tipping their favorite content creators, propelling TikTok […]
Google’s Branding Fail: How Gemini Backfired on the Tech Giant?
Google‘s latest attempt to showcase its artificial intelligence (AI) prowess has turned into a PR nightmare, as the company faces backlash for misleading and underwhelming demonstrations of its Gemini project. Let’s delve into the reasons for this failed branding attempt from Google’s latest AI technology. We’ll also look into the impact of this on Google’s […]
Samsung Galaxy S23 Brings Back Naughties Raheem Sterling and Fearne Cotton
Samsung Galaxy has gone ‘naughty’ with its S23 fan edition device with Raheem Sterling and Fearne Cotton. The ad film is reminiscent of nostalgic mid-naughties ads for music compilation CDs. The 40-second clip, by creative agency Mother, highlights Galaxy S23’s smart brightness, long battery life, super-fast processing speed, and spectacular camera. Annika Bizon, Marketing […]
Coca-Cola Spreads Holiday Magic with AI
People can now make their shareable holiday cards using Coca-Cola’s archive of Christmas imagery on CreateRealMagic.com. Pratik Thakar, Coca-Cola’s global head of generative AI, said they wanted to use this holiday season to create a positive space for people to express their creativity. He highlighted that Coca-Cola is leaning into the potential of artificial intelligence […]
Bentley Motors Joins League of High-End Fashion Houses With ‘Bentayga EWB’
Bentley Motors has tapped into South Korea’s appetite for high-end goods with the launch of the Bentayga EWB – a luxury sport utility vehicle. Its Extended Wheel Base range is 7 inches longer than a normal Bentayga, meaning more interior space. The luxury SUV is equipped with a 4.0 liter V8 engine, has a top […]
