Herman Miller Undergoes Brand Refresh, New Colors and Typography, Revises Logo Design
Herman Miller entered the New Year – 2024 – with a new branding identity, drawing inspiration from the Helvetica typeface. The furniture company expects the brand refresh to guide its next century of creative excellence. Kelsey Keith, Herman Miller’s Creative Director, said the last brand identity served the company well for 25 years. “But that […]
“A Stay for Any You”: Keegan-Michael Key Stars in Choice Hotels’ Campaign
Choice Hotels has launched “A Stay for Any You” marketing campaign touted as the largest in the brand’s history. It is the first since Choice Hotels integrated the Radisson Hotels Americas brand into its reservation system and sent members of Radisson Rewards Americas to its Choice Privileges loyalty program. Choice Hotels’ latest campaign features actor […]
Frito-Lay Gives a “Taste of Super Bowl” 2024 NFL Playoff Campaign with Football Legends
The Frito-Lay is all set for the 2024 NFL Playoff with its “Taste of Super Bowl” campaign featuring Rob Gronkowski, Marshawn Lynch, and Troy Polamalu. The commercial shows the football legends rediscovering the taste of victory with a chip-inspired twist. They experience confetti bursting from bags of Lays, Cheetos, and Tostitos. Tina Mahal, senior vice […]
‘Yours for 200 Years’: Cadbury Celebrates 200th Anniversary
Cadbury is celebrating its 200th anniversary with a new integrated campaign “Yours for 200 Years”. The latest campaign builds upon the “There’s a Glass and a Half in Everyone” brand platform, which celebrates the spirit of giving. “Yours for 200 Years” is powered by a film set in 1824. It tells the story of a […]
