“For the Bold in Everyone”: Doritos Launches its First-Ever Brand Platform
Doritos has introduced its first-ever unified global creative campaign and brand platform “For the Bold in Everyone”. It redefines the meaning of boldness and inspires people to be “triangles in a world of circles”. Fernando Kahane, Head of Global Marketing for Doritos, said the brand has always been synonymous with “bold”. “But we know it’s […]
PayPal to Revolutionize Commerce with Six New Innovations
PayPal has come up with six new innovations to revolutionize commerce through artificial intelligence (AI) driven personalization for merchants and consumers. Fastlane by PayPal is one of the new PayPal checkout experiences. There are Smart Receipts, PayPal’s advanced offers platform, real-time offers, the reinvented PayPal consumer app, and Venmo’s enhanced business profiles. Alex Chriss, President […]
